As you consider your next social media marketing move, you might see yourself sending out a blast on Facebook or Instagram using the latest and greatest proven marketing techniques you just learned from the pros. While this is technically a legitimate move, it may not be the most powerful.
Those who truly know how to connect with their target market don’t have to buy the latest and greatest marketing strategies. Those strategies are packaged for people who have yet to acquire the high level marketing skills employed by big name brands because, at the end of the day, marketing hasn’t changed since day one. The only thing that has evolved is the method used to deliver marketing messages.
It’s just a matter of whether or not you know the secret.
The best marketing strategy isn’t a strategy
The most effective marketing strategy isn’t actually a strategy; it’s more like a dance between you and your potential customers, and the purpose of that dance is to make your way into their mind to find out what they want. If you can find out what your market wants, and use that to touch them at the core of their soul, you can sell them anything. One of the biggest ways to touch people (and get them to talk about you) is by taking a stand for a cause that the whole world can relate to.
People love businesses that support causes
Just as people are quick to boycott businesses when they act irresponsibly, they are quick to love businesses when they take on an active role in supporting causes that preserve the environment or aid in humanitarian work.
People like knowing that businesses support causes that make a difference in the world, and they love to talk about it on social media. One of the most popular methods businesses are using to get involved is by participating in tree planting programs. For example, the folks at Kitchen Cabinet Kings are passionate about replenishing our forests that are disappearing at an alarming rate, so they’ve teamed up with Plant Memorial Tree to plant a tree in a national forest for every full kitchen purchased.
They’re not the only business participating in this type of program. In fact, because the environment is such a popular cause to support, organizations have been created that specifically solicit businesses to partner with them in order to plant trees on behalf of their customers.
Companies that participate in these popular tree planting programs are leveraging the power of numbers to make a huge difference in the world and show their customers their humanitarian side.
Don’t know what to support? Join a tree planting program
If you want to support a cause that will create a buzz on social media, support a cause that everyone can stand behind. Planting trees to help the Earth recover from the massive deforestation we’re experiencing globally is a cause millions of people can get behind. Since trees provide everyone with oxygen to breathe, you have the opportunity to garner support from people, no matter what their political affiliations might be.
If your social media marketing strategy doesn’t include doing something amazing to benefit humanity, you’re missing out on a wonderful opportunity not just to look good, but to use your power to change the world by making people aware of the causes you care about deeply.
Everyone wants to download, buy, or find the most effective marketing strategy they possibly can. In the process of doing that, some people forget that connecting with human beings is one of the biggest components to marketing.
The most powerful way to market your business is by doing something great in the world. By doing so, you’ll be reaching your customers at their core, and that’s how you’ll be remembered and talked about.