Why You Should Invest In a Good Business Logo
The person that coined the phrase “good things come in small packages” must have had business logos in mind. A logo may seem insignificant at first until you hear that BP oil company spent a staggering $211,000,000 on rebranding to its current sunflower logo.
When it comes to marketing, customers are involved, and these darlings like to be persuaded. They will not care that your business is running on payday loans only. A company logo goes a long way in creating that lasting impression that creates customers for life. Apart from BP, multi-billionaire companies such as Google, Pepsi, and eBay to name but a few have laid aside huge amounts of money in the past to changing logos. Here’s why:
Logos create lasting visual representations
There are several types of logos broadly categorized as below:
- Illustrative –Graphical images
- Textual- Recognizable words with a certain font size, shape, and color
- Symbolics-Elements that are abstract in design
- Combinations-A blend of two or more of the above types
All these types of logos have one thing in the common-they form an image in the human brain. For instance, it is inevitable that if you see the ‘swoosh’ Nike logo over and over again, you will register the logo in memory for good.
Logos give brand identity to a business
It is paramount that a business logo is unique, well-designed and significant to the values and services of a company. It should be unique in such a manner that it has its own copyright to avoid being sued for plagiarism from competitors. Its features must be professional and not very complicated so that it is memorable to both old and new clients.
In terms of significance, a good logo is one that gives meaning to the company and an overall sense of what it stands for. All these factors translate to an increased value of the company and consequently, more sales. This makes business logos great marketing tools.
Logos implants trust and loyalty in customers
When a customer has identified and liked a particular logo, they are bound to feel obliged to buy the products related to it. Business logos can be made to appear in all company property, from products to letters, brochures, emails, and even social media handles. This way clients are in constant knowledge of the presence of the company and its activities.
They establish a sense of ownership
Logos give a standard signature look to a company. For example, the logo of Apple company is known the world over and all genuine apple products are recognized by it. The signature mermaid portrait of Starbucks can be noticed anywhere in the world. Logos justify the legal ownership legal ownership of original products and therefore when people produce counterfeit products of a brand, the genuine company is justified to take legal action against them in a court of law.
A logo is the most visible manifestation of any business and should be given the attention it deserves.