After spending a significant amount of time analyzing, researching and finally creating great quality content, it’s time to promote it. Content promotion is just as important (if not more so) than crafting it, especially since the internet is full of amazing content waiting to be discovered. As a brand, you want to put yourself in front of your audience so they can be aware your content exists.
While you may share your content on your own website, blog, or even on other people’s sites as guest posts, social media networks have to be one of the most effective places to promote yourself with. According to a study performed by influencer marketing agency Mediakix, the average person will spend over five years on social media in their lifetime. Simply put, social media is your best bet when it comes to promoting your content.
So, what can you do to get exposure on social media?
Share your content
You can start out your social media promotion with the obvious answer; posting content on your company’s accounts. However, this is not as simple as it sounds. You must make sure that you’re posting the right kind of content, on the right platform, and do so at the right times to maximize your reach.
For instance, if your target audience doesn’t really have a presence on Twitter, it makes no sense that you should promote your brand there. Unless you want to capture a new audience, of course. Do your research and find out the what, where and when of your content promotion strategy.
Reach out to influencers
Once you publish your content, one thing you could do to get more visibility is to get in touch with some influencers in your industry and ask them if they would be willing to read and share it. Be sure to choose the right influencer for the job, they have to be interested in the topic at the very least and must have a following that fits with your own brand’s target audience. BuzzSumo is a great tool to search for influencers on a specific niche and get their contact information.
Leverage your sources
Another good tactic is to make use of your sources. If you’ve written an article or blog post where you reference another content creator, you can always contact them and let them know you did so. Send him/her an email saying that you’ve mentioned them in your content and ask them for their thoughts on it. If they like what you’ve done, there’s a good chance they’ll share your piece on their social media accounts.
Mention the experts
As you probably know, a good way to beef up your content is to get a quote from an expert in the industry. Those quotes, however, could be very useful in promoting it as well. Not only can they be used as snippets to create interest in the readers, but you can also mention the expert and tag him/her on social media. This will ensure they see the post you published and some will likely share it with their followers.
Another way to promote your content is by making use of social media advertising. Unfortunately, reaching your audience organically on social media is very difficult. The good news is that social media ads make it quite simple, and you don’t have to break the bank to get your brand out there. Even better is the fact that social media ads are proven to produce a great ROI.
Each platform offers different options when it comes to paid promotion, but one thing they all have in common is that they present you with the possibility of targeting your ads to a specific audience. So, do your research and choose the plan that will be most effective for your brand.
Get to promoting
As you’ve seen, promotion is a big part of your content marketing strategy. You can have amazing content to offer to your audience, but it will do you no good if they can’t find it. By using the methods described above, you can greatly increase the reach of your content.