Basic Principles You Must know About SEO in 2017
The world of the web evolves, transforms and adapts to the latest technologies and trends, as well as the universe of natural referencing is constantly changing. With the year 2017 knocking on the doorstep, it is important to know what local SEO trends are needed to watch for the coming year. In recent months, the field of referencing at the local level is booming and will even more in the coming year. Businesses or companies will therefore need to redouble their efforts in their local SEO strategy in order to stay ahead of their competitors by paying close attention to the latest local SEO trends for the coming year.
The optimization of mobile navigation, an essential criterion
It is known that 34% of users read their e-mails over the telephone. Hence the importance of offering readable and fast pages to load on smartphones is necessary. The speed of loading is indeed an important concept. AMP (Accelerated Mobile Page) is much needed concept of this year. If your site appears quickly on mobile, you will be better positioned. On the other hand, the slow loading could penalize you.
Structured pages are more visible on Google
Today, close to one search on 5 carried out on Google allows, without leaving the search engine, to find rich information and answers to the questions of the Net surfers. This number will increase in 2017. Think about structuring your key information that it is directly detected by Google to index on search results more efficiently.
Avoid intrusive interstitial advertising.
As of January 2017, pages that users do not access in a simple and smooth way can be penalized in search results. According to SEO expert, If you are aiming for a good SEO, avoid advertisements that prevent the user from accessing content directly and prefer for example banners occupying a dedicated space and being little intrusive.
Local Search will change the positioning strategy
According to the SEO community, the growing success of vocal research among young people and adults can lead to a change in the world of SEO in the coming years. Indeed, vocal research favors longer sentences and the use of everyday words, the keywords of long tail will be favored at the expense of the short tail. Local SEO will be privileged by Google Search engines will gradually refine the search results with regard to local referencing, offering the results closest geographically to the internet user, especially on mobile. As an advertiser, it is necessary to specify the address, contact details and access of your company to Google.
Agile marketing, adapting to better rule
In the age of digital world, customer is more and more demanding and your website must be designed so as to best meet the expectations of the Internet user. Mastering agile marketing is constantly measuring the results of actions, regularly testing new campaigns while repeating those work. In order to always offer adapted and scalable content that best meets the needs of Internet users, agile marketing is recommended by SEO expert.
Collaborative research or Social Search
Social research or collaborative research is a trend observed in 2016, which is likely to continue for the next year. Social search make it possible to fill in the lack of precision of certain researches. In order to appear on top search results, the key to success is optimizing your content.
Marketing Automation
Automation marketing automates tasks related to marketing. In concrete terms, the marketer uses tools that analyze the behavior of Internet users and allow the targeted sending of content, via messages on social networks, by e-mail or by telephone. This allows you to save time while processing more leads. The user’s intent to search beyond understanding the functioning of search engines, it is more essential than ever to understand well how the internet user does research to identify the levers to optimize from an SEO point of view.
Today’s consumers know precisely what they are looking for and this is reflected in the way they conduct research. Search engines like Google have understood this and have integrated into their algorithm this psychological dimension of the user’s intention. Now, when they search, users can enter complete queries using complex and fine expressions that search engines bring to much more accurate results.
Cross channel
The cross channel, may be the logical continuation of the multi-channel. The aim is to integrate the various channels in the customer’s itinerary to ensure that your brand is present on different media at different times for the customer. For example, if your prospects navigate between different products on a mobile app but do not finalize their purchase, you can then re-contact them via email-targeted ads or social network ads based on their research Multi-channel marketing is not new. But Cross Channel Marketing is an extension. The primary objective of the cross channel is to promote a constant presence with the brand through different channels so that your customers can move seamlessly across devices and platforms to make a purchase.
