Tips to Attract Holiday Shoppers through Social Media
Successful marketing strategies are the most reliable ways that are nurturing every business whether big or small. If you are not focusing enough on this segment, you are most likely to lose out to those numerous businesses out there exploring every possible way to grab their market share through vigorous products promotion campaigns. Among the several avenues available today to promote sales, social media is the biggest boon that businesses can bank on. The point boils down to this idea. Amidst the unforeseen competition that you have in front of you as a business, which success strategies you are going to employ to achieve a substantial sales figure. Here is a list of top-rated social media based product promotion ideas to pick up.
Distinguish your presence with entertaining and informative posts
Many people find holiday times stressful. Those posts that are interesting and informative can engage them and help lighten up the atmosphere. You can share some photos, stories, anecdotes and questions and help them answer those questions. In fact, you can just wish them happy holidays. Creatively use social media to create some hashtags related to Christmas deals for holiday campaigns. You can also think of creatively leveraging on the hashtags that are already trending on some sites. For instance, your campaign can ask people to tweet questions seeking gifting ideas. Ask the users to share good things to do on holidays. These are incredible ways to humanize your products during holidays.
Assume more responsibility
If you are watchful, you will come across a lot of posts by customers about your products and offers. Make the best use of such opportunity to turn them into your customers. It is important to get on shoppers radars. To this end, it is essential to save a search on Twitter for your industry or location so as to discover relevant tweets and social media updates by search streams regularly. Know that there are a large number of tweets that are not responded to by enough businesses. If you can impress the customers by engaging them positively, you will be able to generate several potential business opportunities. Look for ways to excite the potential customers before they tag you by your handle and by this you can win a good business.
Show your presence and appear real
The primary purpose of social media is not promoting products and services. Most people land there only to build relationships. Therefore you must give this color and feel to all your product promotion campaigns. It is very useful to designate someone from your company to interact with those on social media in real time. This will help build trust and credibility to your company besides boosting up the sale. One of the good ways of doing this is to ask or comment about things that people are sharing out there. If you tweet the customers, they are delighted. Wish them good luck in some endeavors they are into. Wish them on their birthdays and other occasions. Sharing real-time and real life updates during holidays can help provide a glimpse of your activities. Engage your potential contacts by sharing photos, daily news and other stories about your products and activities.
Give extra love to your best fans and customers
There are two reasons why customers follow businesses on the social media. The first one is to get to know the latest product information. However, the most obvious second reason is to search for some attractive deals and discounts. Rewards programs are an excellent and the most effective way of retaining the existing customers and also generate more sales through them. Create some great ideas to give extra love to the customers who purchase more from you. For example, you can post some coupons on coupon site like CouponBuffer. This strategy has proven effective in the case of a lot of businesses out there. It is also good to give away cash back rewards, some alluring discounts and also other benefits letting your customers shop again with you. Whether you are going to use this strategy with existing or new customers is for you to decide depending on your situation and interest.
Times and trends are changing and also do the customer expectations. Today’s customers are far different from those of the bygone days. Observing what attracts the customers, what products are selling hot on the market, what business strategies are working well with other online sellers are some viable ways to decide the right kind of business ideas that can help you attract holiday shoppers. To this end, social media is the most potential avenue that can assure huge returns on minimum investment.