10 Tips to Use Social Media Efficiently for Blog Marketing
Famous bloggers know how to harness the power of social media to increase the popularity of their blog sites, bring in more regular traffic and improve their brand image. Hence, active bloggers are always trying to integrate as much of social media power in their daily marketing habits as possible. Websites like StumbleUpon, Facebook, Pinterest, Twitter and many more like them are really great places to find a high volume of fan following as you gradually build your web presence over these social media sites.
But if you area new blogger, who is not yet savvy with these social media sites, which are getting increasingly complex for novices, you would need some tips and guidance. The following tips will help you to write and continue quality blogging, which carrying out efficient social media marketing of your blog. Let’s begin!
Use prominent social icons on blog
Blogs that haveprominent and strategically placed social sharing buttons on their page always get the best clicks and fan following. Your Facebook or Twitter page handle must be very well visible on the blog page, and it’s good to make the buttons or links sticky, which will make them remain on top of the display even when the user scrolls down. You would see a significant increase in social fan following as every reader will have instant access to your social media pages.
Create a Facebook page
Creating a blog is fast and easy, and so is creating a Facebook page. A FB page for your blog comes with many advantages. Though you can promote your blog posts on your personal profile, it may not appeal to all the friends on your list. The better way that helps you reach your target audience is to post updates on your blog’sofficial Facebook page. You can also convert dedicated readers into fans and followers by regularly maintaining the official page. Moreover, people who know you by your blog and not by your name will be able to find you right away.
Subscribe to StumbleUponand generate traffic
When used in the right manner, StumbleUpon can hold a huge potential for bloggers. With this website you can share your blog with many SU fans and followers, but you must also subscribe to their pages for the best results. The recommended pages are auto displayed by the SU engine, and people get glimpses of the best pages on the platform. Many blogs have gone viral through thismethod, and yours can too.
Associate the RSS feed of blog with your LinkedIn page
LinkedIn hasa blog link application, and by using this feature, you can import the RSS feed of your blog to your LinkedIn profile page. This will get the blog link displayed as on the profile. The latest blog post will also be shown on the profile page there.
Use Pinterest to drive in traffic
People visit Pinterest for the exquisite collection of pictures. If you want to popularize the blog posts, you should also create a Pinterest account, and post relevant thematic pictures which relate to your blog post. This way you will get many visitors who are intrigued after seeing the picture. Also don’t forget to keep your “Pin it” handle or button prominent on your blog page, which makes your readers click on it to see the Pinterest images too.
Use link shorteners
The use of link shorteners is not always to make it simple for posting links or for the easy visibility. There is another bright side of using link shortenerssuch as bit.ly. When you subscribe to the service, you get the facility of metrics too, and this show hits on your link on a specified time. This data can be used by you to analyze site hits before and after a post has gone liveYou can access the data througout the day, week or year.
Brand your blog by using it as your username
Use your blog name as your username in all social media profiles. The confusion of your readers between the blog name and author name will be eliminated completely with the universal use of the blog name everywhere.
Get connected to other blogger groups
You can find many Facebook groups that are run by bloggers of a particular region, agenda or niche etc. If you find a group that is well suited to your blog, you should join it. The more you connect to likeminded bloggers through these groups, the better will be your grasp on the common trends in blogging, problems and their solutions and the major changes in blogging habits or practices. You may also start such a group of your own and see the response you are getting from fellow bloggers.
The way you treat other bloggers will bereturned to you. If you like another blog, share its content and talk about it, your blog will also be liked by the other bloggers. This is a common understanding between bloggers, and people do help each other by sharing each other’s content. This is a reciprocal relationship based on communication, negotiation and understanding. But for this you must be active on other blogs of your niche too.
Don’t let the frustration get in the way
Bloggers can get frustrated to find out that they are doing everything right and still not getting the desired clicks and traffic to their blog and content. This is a common issue with many bloggers even after excavating the deepest core of social media platforms for days. Don’t be frustrated if you are facing the same issue.Try to keep your emotions in check so that creativity and productivity never gets hampered.
It’s always worthy to stay active on social media platform, and keep on building healthy reader and fan relationships. Keep yourself up to date with the current trends, and keep redesigning your strategies for optimum results.