3 Ways Small Businesses Can Earn Leads
Small Businesses cover a huge market of every country’s economic value. Every year thousands make their way into the journey of small business. Unfortunately, the numbers that close down their doors are more than that enters.
According to 2012 survey, the major reasons behind the failure is related to inadequate cash reserve and poor strategic management.
While strategic management is out of the scope of this post, we can definitely connect with how to funnel the cash reserve.
The problem is the ability to earn leads. Small business relies too much on word of mouth and traditional marketing. They don’t see the bigger picture. And this is where they fail.
So here comes the question:
How to generate leads for small business?
Here are 3 proven ways you can earn customers for your business
Concentrate on SEO
This may sound like another cliche. But credit should be given when its due. SEO is something many small businesses ignore completely. Heck! still, 29% of small business don’t have a website. And out of 71% that have websites don’t have a responsive website.
So, do you think they are serious about their works? No, they aren’t. This is where they are leaking money.
If you still don’t have a website, work with a WordPress developer and build one simple website right away. As a small business owner, you should always keep SEO as your asset. Although it doesn’t shoot immediate benefits, it does offer value at a long run.
Trust me, SEO for small business isn’t a tough ask like you think. However, if the term isn’t your cup of tea, it’s worth on investing on an SEO consultant for the work.
PPC or Paid Advertising
Let me clear dust from the sky.
PPC and traditional marketing are two different things. Unlike traditional marketing whose benefits can’t be tracked, PPC is the real deal that helps you track every dollar you spend.
Start with Google Adwords campaign and Facebook ads campaign.
Word of Caution: If you aren’t an expert in this, you might want to take help from a specialist.
Although Google and Facebook make it easy for a layman to use their portal, there are still a lot of variables if not considered can cause your campaign to reap fewer benefits.
If you are taking the charge on your own, I recommend you take the time to understand the fundamentals of Adwords. Then, attack the campaign.
Social Media Marketing
Small business owners who don’t have websites have been seen more engaged on social media. So, if you haven’t started rolling in social media, you should right away.
More often than not you will find your target audience for small business on social media than on any other places. This is why business owners are more active here.
Firstly, you should be able to categorise your audience. Put a marketing cap on. And think where your audience hang out more? Where can you find them taking their problems?
Every niche has their own preferred social media platform. Find it and beat it to death.
Earning prospects and leveraging them to turn them into customers is the ultimate goal of every business. If you are limited to only one source of referral, then sooner than later the doors will shut down. So, don’t put every egg in one basket. Use these 3 tips to generate a tonne of traffic and qualified leads for your small business.