Simple Formulas to Revamp a Social Media Resume
Social media continues to redefine how companies and individuals communicate and share information. Businesses that are keen on taking over the digital world not only use social media platforms to offer customer service to their clients, but also to share experiences and news about products and upcoming events.
According to a recent Hubspot poll, since 2010, the number of jobs related to this online realm, such as organic social media management, has significantly increased. To work as a social media manager, you need to have an in-depth understanding of how the various platforms work and how you can leverage the various features.
Today we look at seven proven formulas that you can use to revamp your social media resume and get hired by companies as a social media manager.
1# Express your Communication Skills
The main aim of using social media is to communicate and connect with the target audience. It is of paramount importance to come up with ways of conveying the message to the audience in a clear and easy to understand way. You will most likely be part of the company’s marketing team, and so you need to collaborate with the other members to meet the set goals and objectives.
Your social media resume should also highlight your ability to choose the right platform for various functions. For instance, Twitter is perfect for responding to customers’ questions, LinkedIn is used for advertising job openings, and Facebook is perfect for posting photos and press releases.
A smart and easy way to show your communication skills is by using phrases such as:
- Hands-On Experience in Social Media Targeting and Communication
- Proficient in Engaging with Prospects through various Social Media
2# Highlight your Copyediting Skills
To become a professional social media manager, you need to have exceptional copyediting skills. Grammatical and spelling errors in your content can tarnish the reputation and credibility of the company. Based on these facts, you need to show that you have the copywriting skills required to come up with crispy clear content that the audience can relate with. Grammarly and Hemingway are two popular applications that you can use to check content for grammatical errors before publishing.
Below is an example of a phrase that you can use to for communication skills.
- Proven ability to create fresh, informative, and engaging content
- Excellent content editing and copywriting skills
3# Creativity Matters
Grasping the attention of the target audience is a daunting task to most companies that do not have a robust social media takeover strategy. As a social media manager, you cannot afford to share the conventional boring pictures and content that the audience has come across countless times in the past. People spend time scrolling their news feed to find relevant and engaging content that they can relate to. Exhume and display your creativity and ability to come up with attention-grabbing content in the resume.
4# Don’t Shy Away from Mentioning Recent Successful Campaigns
One of the sure-fire ways of increasing your chances of getting hired and ensuring that your social media resume stands out from the crowd is by highlighting some of your recent campaigns that were wildly successful. Graphics and other forms of metrics will help you to win over the trust of a potential employer by showing that you have what it takes to get the job done right.
For example, a graph that shows how you spurred a company’s page views and followers by 200% in one month is proof that you can engage effectively with the target audience be trusted to conduct such campaigns successfully again.
5# Use Analytics
Virtually all social media platforms have analytics tools that you can use to evaluate the performance of your campaigns without breaking a sweat. With the analytical data at hand, you can continuously monitor the campaigns and come up with ways of improving those that are delivering less than satisfactory results. Some people have had wild success manipulating their analytics, from buying Twitter followers to buying automatic retweets and likes. There are even rumors that President Trump won the election by growth hacking his rise on Twitter by buying followers and engagement.
*However, we recommend going with a more organic approach as a lot of social platforms are penalizing this practice.
Understanding how these analytical tools function will give you an added advantage as you will be able to show the interviewing panel that you are good at what you do. For instance, Twitter analytics can show you the number of impressions that you have earned over a given period. Including this kind of information in your resume will greatly help to increase your chances of being hired.
6# Deep Understanding of Social Platforms
Needless to say, a social media manager needs to have a good grasp of the various social media platforms. Successful social media managers can attest to the fact that planning is essential to the success of any social campaign. IFTTT and Hootsuite are two of the most proficient and reliable tools that you can use to schedule posts quickly.
Show that you have a good understanding of the various social media platforms by mentioning how you recently using planning tools in a campaign. For example, “I used Buffer to plan and schedule up to 10 posts that were published on different days of the week and set up three applets using IFTTT.” Other authority platforms that you can also mention in your resume to get steps ahead of the competition are SEMRush and Buzzsumo.
7# Swank Your Image Formatting Prowess
Including images in posts has proven to be one of the most efficient ways of reaching out to a larger audience. Canva is one of the authority tools that you can use to create high-quality social media images. As a social media manager, it is important to learn how to use this and other similar tools to your advantage.
You can get away with using existing memes, gifs, and images, but creating your own will give you better results and help you stand out from the crowd. Showcase some of your best performing posts, creative memes and gifs on your resume to show off your image-formatting prowess.
Use these seven proven tips to set your social media resume apart from the crowd and get hired. Be sure to proofread it once complete to be sure that it is correct and devoid of any flaws.