6 Reasons Why Your Business Should Start Podcasting
Blogging is the norm for many businesses but podcasting is more rare despite the enormous benefits. Podcasting involves broadcasting a show which listeners can download to their phones and listen to at their own convenience. A study by Edison Research shows that 21% of Americans have listened to a podcast within the past month. Podcasting will allow you to forge meaningful relationships with other experts, gain new customers and build more brand awareness.
Establish Yourself As An Authority
Podcasting is an excellent way to establish yourself as an expert or thought leader in your industry. Since you’re going to be discussing topics you’re already knowledgeable about the conversations are more likely to flow freely. As a result you’ll have the ability to really establish yourself as the “go-to” person in your niche. This can lead to great things including more web traffic and even speaking engagements.
Gain New Customers & Fans
In order for your podcast to be shareable it should provide value in the form of information or entertainment. Motivate listeners to rate the show on Itunes by giving them a free incentive like a free e-book or small discount. Higher ratings boosts your visibility on Itunes and makes it easier for other listeners to find you.
Key factors to having your Podcast rank high on Itunes include incorporating relevant keywords in your titles, making sure your content is up to par, having a high number of subscribers and lots of reviews and comments. It’s also not just Itunes users that are tuning in, Android users also have access to numerous apps that allow them to subscribe to different podcasts.
Meet Other Industry Leaders
Dynamic and engaging podcasts tend to have several participants as well as occasional guests. You can invite other experts to participate in your show and they in turn may invite you to appear on theirs. This form of cross-promotion can lead to more exposure and new listeners. You can reach out to new guests by utilizing your existing network or even e-mailing or using social media to reach out to individuals you admire.
Don’t be afraid to reach out to a potential guest because being invited is quite flattering. You’re not selling anything but simply letting the other person know that you admire their expertise enough to feature them on your show. In addition, you’re giving the other person the opportunity to expand their brand and reach out to your audience. It’s win-win situation for all.
It’s Easy & Cheap
Some people may be put off by podcasts because it can seem complex but the truth is that it’s relatively simple. The only costs included are a quality studio microphone, computer, headphones and an abundance of ideas.
The cost of running a podcast is negligible compared with costly PPC campaigns or hiring a PR or SEO firm. Your main cost will come in the form of your time and energy spent on brainstorming new ideas in order to keep your listeners engaged.
The Chance To Truly Connect With Your Audience
Hearing your voice, personality and quirks engages the audience and makes them feel like they really know you. When listeners become subscribers and listen to multiple shows they can get a solid feel of your beliefs, values and the way you conduct business. People are always more likely to buy from or do business with those they have a bond with.
Convenience For Your Listeners
The majority of people are probably more amenable to listening to an informative podcast versus reading a 2,000 word blog post. Podcasts are convenient because you can listen to them at your own pace while doing other things such as driving or chores around the house.