One of the best ways to boost engagement is through live streaming. According to the recent research by Forbes. This study showed that a brand that has active participation has a better chance of growing faster than that which does not engage actively.
What is the secret to active engagement?
While there are many ways to have an active involvement, live streaming is seemingly better than any other method of improving engagement.
If a brand uses a live stream, it can enhance its development. Over the past year, people have been turning on live videos as a source of information. Social media is the leading avenue for live streams. Facebook videos alone have over 6.9 billion views with Twitter’s Periscope having over 2 million daily users. The above figures only show how useful live streams can be in capturing the billions of possible consumers of a certain brand.
Here are some of the principal ways in which live streaming can improve your brand development.
Live Streaming of Events
One of the best ways to use a live stream to promote a brand is through the promotion of events. The primary purpose of live streaming is to let your customers and potential customers know of the major events you are hosting or attending on behalf of your company. It gives your audience access to critical information about the event. Live streaming of events will promote your brand since people will know more about the events related to your brand. As a tip, you should create a hashtag for your event so that the effect of the live stream continues even after the streaming is over.
Product launches and special announcements
Depending on the kind of business you are running, you can make use of live streams to promote your brand. Take an example of a poker site such as True Poker, which has regular promotions, and use live streams to advertise their different products. The majority of these poker sites for US players have special announcements to promote in live streams. Live streaming in such a case will help a brand- the poker site in this case- promote its special announcement. You can also use live streaming when launching a new product and that way you will have developed your brand.
Shows behind the scenes
Nowadays, consumers like to know what happens behind the scenes. There is no better way to show this than to use live streaming of what goes on behind the scenes. Research shows that your audience will more likely be bound to buy your brand if they are involved in what is happening in the backstage than when they are not. All a company needs to do is to invest in a good camera and displays what happens when making an individual product as a way of promoting the brand to the market.
Conversations with your audience
Live streaming is a modern technology that gives companies an opportunity to have a direct conversation with those paying attention to their brand. If you have a live stream, you can get a chance to interact directly with your audience. Interacting with your audience helps you to market your brand. For example, if you engage your audience in Q&A, you will help them find solutions to some of their perennial problems about the brand. This way, they will have a better understanding of the brand.
Collaboration with other brands
One of the best ways of promoting a brand is through collaboration with other brands. A live stream is one the best means of engaging a larger audience when collaborating with other brands. Your audience will get a chance of getting a proper explanation of the reason behind the collaboration in the live stream.
These are some of the ways in which live streaming can help in improving your brand, development. All you need to do is to identify the most important aspects of a live stream to make an adequate live stream.