How to Use Facebook to Promote Your Freelancing Business
When freelancing, you have to promote your skills yourself. This is made easier by using social media platforms like Facebook.
A freelance business is one in which a self-employed individual provides services for others, for either a short-term or long-term engagement, depending on the terms they agree to. Freelancing is usually common in writing, computer programming, web and graphic designing, translating, and other forms of work that are based on a contract.
Embarking on a new freelance enterprise can be challenging, especially when it’s something new to you. One of the best ways to make a name for yourself is through Facebook. Below are several steps you’ll need to consider in promoting your new freelance business on Facebook.
After deciding that freelancing is right for you, you will first need to research the market and your competition. You’ll need to ask yourself if there is a market for the service that you are planning to offer and identify your major competitors. Ultimately, you’ll need to ask yourself if you think you can break into that market.
In addition, you will want to consider if you need to make your own online shop and engage in the services of a third party like Shopify, who have created a guide to promoting ecommerce shops on Facebook.
2) Create Your Facebook Page
Next, you can create your Facebook Page. Follow the steps and requirements from Facebook, and in a few minutes, your freelance business will have its very own Facebook page.
3) Define Your Market
What kind of people will most likely engage your services? Who is your target market? These are very important questions you need to have answers to as it will help you for the following steps.
4) Start Making Your Connections
Next, you’ll need to start making your connections. The easiest way to make connections is to invite all of your Facebook friends to like your page. You can also ask some of your acquaintances to do the same. This will help you build a base of followers that you grow from.
5) Engage Your Audience
In order to engage your target audience, you will need to post content that is both relevant and interesting. The best way to do this is by posting a video or a picture on Facebook. Posting pure text is dull and boring and will not get anyone’s attention. If the content of your post is interesting and engaging enough, those who view it will organically like and share it.
6) Expanding Your Reach
You can expand your reach in a lot of ways. One of the easiest ways to do it is by holding an online promotion. Usually, you can offer a prize and have people like, comment, and share your post, and tag a friend or two.
In doing this, you will be able to expand your reach outside of your own network. Although doing this may not necessarily give you the organic engagement you would want, it will help you find other potential clients and customers who would be interested in your products or services.
7) Using Facebook Ads
Another way to increase your likes, engagement, and reach is by making use of Facebook Ads. Depending on your budget and how well you can find your targeted audience and the timing of your posts, you will be able to grow your likes and followers in no time.
Considering that over a billion people log into Facebook every day, using the social media platform to promote your freelancing business is a really good idea. Not only will you be able to get clients, you can also expand your freelancing business’ potential.