Instagram is a great way to grow your business and gain more exposure for your company. There are also lots of ways to make your Instagram marketing campaigns work even more effectively. All you need to do is follow what other successful Instagram marketers are already doing to improve their results with this social media platform.
Here are seven techniques you can use to get improved results on Instagram and also get a better ROI:
- Know the finer details about those in your community.
You need lots of insider knowledge about the types of individuals who are the most receptive to your goods and services. This type of in-depth knowledge requires lots of study and time. You have to spend a considerable amount of resources getting to know your people, so you can tailor your products and pitches to a target that is better defined.
- Engage with your community.
One of the best ways to get more precise information about the many different types of people in your community is to engage with them. By doing this, you not only gain valuable insight into their lives, but you also begin to gradually earn their trust by becoming more familiar to them on a personal level.
- Follow the most popular relevant trends.
Popular trends are all the rage on Instagram; however, popular trends that are relevant to your products and services are a gold mine for your marketing efforts. Whenever anything that is related to your business becomes a popular trend, then you need to exploit it for all it is worth and then exploit it some more. Since the popular trends generate so much interest and traffic, you cannot afford to miss out on these prime opportunities for generating attention for your business.
- Use keyword research with relevant hashtags.
Select your hashtags carefully. This means that you perform keyword research with each hashtag candidate in order to see which ones are generating the highest amount of traffic. You should also select the hashtags that are the most relevant to your product and marketing campaigns.
- Always look for new image ideas.
Scouting for new image ideas can often be a tedious process, however, it will payoff when you find something that really works. For example, suppose a company that purchases used iPhones finds an image with a great photographic angle and lighting idea that makes a regular iPhone look extremely cool. This company now has an idea to use as a foundational idea for its creating its own original images. Just remember that you can use the great ideas of others as starting points for your own unique creative designs; you shouldn’t just rip off great ideas from others.
- Promotions with great gifts.
Don’t just do promotions with little token gifts or product discounts, give away some good stuff that has real value. These sorts of contest get far more attention by word of mouth, which is the best way to generate attention for your company.
- Share the content of your fans.
Never forget to share the cool stuff that your fans send you because it shows them that you care and encourages many others to participate, knowing that their content might also be featured. By doing this you express genuine interest in your community and also gain free content.