The concept of search engine optimization (SEO) is complex and comprised of numerous elements. In order for your SEO strategies to work for your website, it is pertinent for these elements to work together. If one aspect is out of line, your website may dip a few pegs down on Google’s search results. While off-page SEO is enormously important, it is also vital to focus intently on your site’s on-page SEO. Without on-page SEO, your site will never rank and it will never be a success. Below, you will discover more information about on-page SEO and the most important factors involved.
What Is On-Page SEO?
First and foremost, it is essential to learn the basics. On-page SEO, as the name implies, is search engine optimization tactics that take place directly on your website. These elements can be found in your site’s images, content, and within the coding. Mostly, it involves adding the appropriate words in strategic places. By doing this, you will be able to make Google and other search engines aware of your site’s subject matter which will ensure your site is ranked for the appropriate keywords. Remember that on-page SEO is just one factor to take into account. Your site’s backlinks and anchor text are also important.
The header tags on your website will prove to be immensely important. Remember that there are numerous header tags that can be utilized in your site’s content. However, there are really only two that are worth your time and energy. Generally, more websites will only use H1, H2, and H3 tags. For maximum impact, it is a good idea to make sure your keywords of choice are placed within these tags. This will make them more clearly visible for the viewer, as well as the search engine. Remember to only use a single set of H1 tags on each page, while H2 tags can be used repeatedly.
It is important to understand that Google’s spider will not see certain images on your website. Instead, it will convert your website into coding and only read the code used for your image. Therefore, it is vital to make sure Google is able to clearly understand your image and what it is all about. This is where image tags enter the picture. Using ALT and TITLE tags is very important. Make sure these tags accurately represent the image, while also incorporating important keywords. This combination will give your site added credence, while ensuring Google ranks you within the appropriate search results.
At the end of the day, your title tags truly matter much more than anything else. Placing the selected keywords in your title will prove to be immensely impactful and will give you a major boost with Google and other search engines. Of course, it is important to remember that your title tag will be important for your site’s visitors as well. Write for the reader, while also trying to implement proper SEO keywords to the best of your ability. This will ensure your site is perfectly constructed for the benefit of search engines, as well as your site’s visitors.