With the rise in the number of people who use their mobile devices to go on the internet, business people from all industries now have to optimize their websites not only for regular desktop and laptop computers, but also for smartphones and tablets. If you have a website and you want it to work for the mobile user, you will need to alter your site and your marketing strategy, as well as your SEO strategy. This creates new challenges, some of which are listed below, but there are ways that you can overcome these challenges as well.
Challenge #1: You Find It Difficult to Optimize for Local Searches
According to Google, four out of every five consumers will conduct a local search online, and 88 per cent of those consumers will do so on their smartphones. Think about it: if you are out and about and you need to find information on a local business, such as an address, directions, or hours, you will want to get that information quickly on your mobile device. Therefore, as a business owner, you really need to implement local SEO with the help of a top London SEO agency. This can be challenging to accomplish on your own, as you need to comprehend the many factors that play roles in how your site ranks locally, including prominence, relevance, and distance, so leaving it up to experts is often the best route to take.
Challenge #2: You Find It Difficult to Optimize for Regular Search
Very similar to the point above, if you run a business that sells goods throughout your country, or even worldwide, you’ll want to ensure your website appears prominently on all search engines for your chosen keywords. There’s often more work involved in building links for regular search, but platforms like Ninja Outreach can help to automate the link building process somewhat. Again, you could choose to work with an SEO agency, but if you’d rather go it alone, using a platform that can help automate the process, will help you be much more productive.
Challenge #3: Your Site’s Loading Time Is Too Slow
A business could lose a lot of money in sales if its website does not load within just three seconds of a person typing in the URL directly or clicking through from a search engine. That is why it is imperative that you optimize your site so that both desktop and mobile users will enjoy fast load times. You can do that by hosting all of your media files on a content delivery network, as well as by switching to a hosting company that provides more speed. Also, when setting up your website for mobile, you should avoid the use of high-resolution, large images that would be difficult to load on mobile.
Challenge #4: Improper Redirects
One of the biggest mistakes that people make when it comes to mobile SEO is improper redirects and errors. Your website should be offering practical, convenient solutions to a mobile user, but when that person goes to your site and ends up on a page that has an error loading the content or media, they’ll get frustrated and leave. To overcome this challenge, take a look at any faulty redirects that could happen when a site has a separate URL for mobile than desktop. Make sure the redirects are functioning properly. Then use the appropriate tools, such as HTML5, to ensure your site’s content, including videos, is able to load properly on mobile browsers.
As you can see, mobile SEO is extremely important, but it can also be very challenging. By keeping the information above in mind, however, you can overcome those challenges and have a site that is optimized for mobile devices.