Are you asking yourself: “How can I make my website rank higher and make more money?” Here is my answer: Stop being selfish with your SEO! SEO has evolved in a very positive way, focusing more on user experience (it’s about your visitors, not about you!). Here are 3 tips to be less selfish and improve your SEO:
1 – Research and customer surveys
Before writing a single line of content, do you research! How are you supposed to know what your visitors are interested in if you don’t ask them first?
Run Google ads to get traffic quickly and use tools like popups on your site to survey your customers or even enter them in giveaways when they fill the survey.
(Optinmonster is a great tool for that)
This can give you amazing insights and information about your customers’ needs, fears and objections which will help you craft better content. If the content of your website really ‘nails it’, people will stay longer on your site, click more, interact more and buy more, which will result in higher Google rankings.
2 – Focus on the user experience
Using a clean web design and amazingly carved website content, removing ‘clutter’ and only presenting the visitor with important information that is interesting and straight to the point is another way to get people to stay longer on your site and to increase your Google rankings.
Unbounce is an amazing resource to help you understand how to craft amazing landing pages that contain benefit-oriented content and answer your visitors questions before they even ask them! I would suggest reading their blog. This will show you how to create amazing value propositions, benefit oriented statements, call to actions and more which will create a better user experience…. and increase your rankings and sales.
3 – Comparison blog posts
Comparison posts and pages seem to outrank most other content. Think about Yelp.com, Tripadvisor and more. Why? Well, it’s pretty obvious: they answer the visitor’s query better than a single ‘selfish website’ full of ‘why buy from us’ and ‘we are the best’ statements. They give the visitor more choices and better information, and keep them on-site for longer, which results in better Google ranking. No matter why every week there are new startups focusing on this type of comparison posts and listings, like the Finderr Group with websites in Australia, in Canada, and in the UK.
In conclusion, don’t be selfish when it comes to SEO. Keep in mind that you create content for the visitors, not for yourself. If you always keep this in mind, I can guarantee that you will not only get better Google rankings, but of course you will get better sales and increase your revenues. Ta da!