Social media is the future of business marketing. If you have created a PDF to word Converter software, you can easily rise to the top of your niche by leveraging the power of social media numbers. By July 2015, there were 2.3 billion social media users globally. For inspiration, 91% of brands are using 2 or more social media platforms for marketing purposes. If the converter is not picking up yet it is time to take things a notch higher by integrating social media marketing in your business strategy.
Why PDF Matters
When it comes to promoting your business online, it is important to stay up-to-date with the latest digital marketing trends. Some of the most effective search engine optimization (SEO) strategies that have emerged include creation of eBooks, whitepapers and blog posts and distributing them on social media. If you have checked your search result page (SERP) lately, you must have noticed results with a [PDF] icon before the title of the website. eBooks are created on PDF and then distributed using a URL, which helps to improve ranking and increase links to your website.
Well, PDF is not the first thing that comes to mind when webmasters are creating content for website marketing, but it is time to take notice and start leveraging the benefits that come with this document format. The Portable Document Format (PDF) was developed in 1993 by Adobe Systems and it has gone multiple updates over the years. If you are sharing your ebook and blog posts online this is one document format that helps you get the most out of it.
PDF is an important for any business for these reasons:
- Compatibility: Your promotional documents be they ebooks or white papers can be viewed on every device and across multiple browsers. This means more people are able to view your promotional content.
- Secure sharing: If you are sharing drafts of your marketing content it is easy to encrypt the files in PDF to maintain confidentiality.
- Easy viewing: The fact that your documents do not change in terms of format means readers will not miss anything. PDF is pre-installed on most computers and there is no risk of graphics and visuals getting distorted when opened on the reader’s computer.
There is no denying that PDF is the ultimate document format. If you have created an ebook to promote your brand, it is best to have it in PDF with its own URL linked to your website. However, there is a catch; when it comes to editing PDFs your readers will have a lot of trouble. Your readers might be interested in sharing a particular part of your content but this might prove tricky. This is where the PDF to DOC Converter comes in handy.
Social Media for Your PDF to DOC Converter
If you haven’t started promoting your cool PDF Converter on social media, it is time to join the revolution. It is true you have an amazing tool, which everyone needs, but then again if no one hears about it you can bet there will be no returns to write home about. Your converter needs social media platforms to compete in this highly competitive niche.
How do you capitalize on popular social media platforms to market your software? Here are some thoughts:
- Define Your Target Audience
Before you start promoting your software on social media take time to identify the target audience. Are you promoting the tool for businesses or ordinary users? Who are the likely users and what is their demography? Will you offer a free product with the opportunity to upgrade? All these questions need to be answered before you open social media accounts for your converter.
- Choose The Right Social Media Networks
Social media marketing requires a lot of your time and it is almost impossible to have a presence on all platforms. If you don’t have a social media manager, select a few popular platforms including Facebook, Twitter and LinkedIn and concentrate on building your brand. It is important to build your profile gradually and as you gain a following start talking about the PDF to DOC Converter and why it is better than the others in the market. As a rule, make sure you have content before you start adding friends.
- Share your Expertise
There are thousands of PDF to DOC Converters online and you have to convince readers that your tool is fresh. To do this, don’t be overbearing in your marketing and instead share important tidbits about the industry. Why is PDF so important? Why do readers need a converter, what type of converter are there? Why is yours different? These updates should be regular and must include a link to download your software.
- Find Relevant Traffic
It is important to follow the right people and also add friends who are likely to use or promote your converter. Social media platforms such as LinkedIn help you connect with your target industry. It is important to connect with experts in the software industry in order to get opinion on your software.
- Avoid Syndicated Posts
Maintaining your presence on social media is a daunting task and some businesses opt for tools that replicate their posts on different social media networks. While this might seem like a foolproof marketing technique, you will be surprised how devastating it can be when you are found out by your audience. Your followers are present on all social media platforms and if they realize you are using such software they will be turned off. It is better to maintain a few social media platforms that you can contribute to personally. If this is not possible, think of hiring a social media manager to manage your content.
There are thousands of PDF to word Converters online and if yours is to gain traction you have to get down to work. Social media networks provide a unique marketing tool. Make sure you have a strategy before commencing your social media campaign.