B2B marketing requires you to take serious steps because when you are marketing to other business you know they won’t take decision based on emotions. Businesspersons are practical entities who are always looking for a relation of trust. This trust comes by doing certain activities and not in ways you impress the end consumers. End consumers will be impressed by your amazing advertisement and YouTube advertisements with emotional content, but that’s not the case with businesses. You have to stay professional and use your marketing to prove that you are a business partner that can be trusted in the long run.
One of the things that businesses have used and are using today is the halo effect. Halo effect in business is to make use of the credibility of other businesses rather than concentrating all your efforts into directly impressing your target audience. Sometimes it is necessary for you to take advantage of the trust and credibility that other businesses have already attained in the industry. It’s like there is a halo around those businesses and you want to be within that halo in order to be visible to your target audiences. Here is how you can leverage the halo effect in B2B marketing.
You are trying your best to come up with an effective strategy for your social media marketing but you are not getting the attention that you want. This is the time to come out of the box and think differently. What you can do is try to get mentioned on some other companies’ blogs in order to gain attention. You want to make sure that the company on whose blog you want to be mentioned is credible and trusted in the industry. If a credible company mentions you in its posts somewhere, its partners will feel safe to try you out.
Through Joint Online Efforts
The world has become social now and people don’t see businesses as they used to in the past. Today, celebrities are accessible to people through their social media accounts. In a similar fashion, businesses have become more interactive with their audiences today. It pays off well when businesses collaborate and come in front of their public together. An online marketing campaign or a YouTube video where you get joined by the representatives of another credible company can be greatly benefiting. Many YouTubers already do that and get millions of views through this.
Appear In A Press Release
Press releases are something that business entities are greatly interested in. There are online websites that have specifically been designed to furnish press releases from businesses around the world. Any collaboration that you did with another big company, which did not appear on public media, can be mentioned in a press release. Business persons that read the press release of that credible company will automatically take notice of your business as well. If not the business, it also pays off if the CEO or some other higher official of your company gets mentioned there.
Do Joint Events
Companies do joint events in order to show the world that they are somehow related to each other. You can partner with big companies to become a part of their event and be known to other businesses. Let’s say a big company is holding a business event that will be attended by great business owners. You as a business that makes furniture could arrange for the chairs and tables for that event. Just one mention of it by the company holding that event would be enough for other business to take notice of your product.
Launch Joint Products
You have already seen companies doing this and you can also benefit from this amazing move that many businesses take. If your business is small and your product has not received the attention you had expected, join hands with a big company whose product sells to a large market. Introduce a free sample of your product with the product of that company. You could also create bundle offers to make some money out of this deal. However, you will have to be extremely good with your marketing methods in order to convince another business to promote your product in this way.