Instagram Analytics Made Simple: 5 Key Metrics to Track Have you ever opened Instagram insights, stared at all the graphs, and closed it again? You’re not alone. Instagram can feel like a wall of n…
Viral Trend Culture: How Social Media Fuels Obsessive Consumerism
Viral Trend Culture: How Social Media Fuels Obsessive Consumerism In the age of social media, trend culture has taken on a whole new momentum. Platforms such as TikTok, Instagram, and YouTube do mo…
Your Brain on Social Media: The Psychology Behind Scrolling, Self-Esteem, and Connection
Your Brain on Social Media: The Psychology Behind Scrolling, Self-Esteem, and Connection In the past two decades, digital media has become deeply interconnected with everyday life, influencing how …
The Rise and Backlash of AI Influencers: Can Fake Faces Build Real Trust?
The Rise and Backlash of AI Influencers: Can Fake Faces Build Real Trust? When Spanish model Aitana Lopez debuted on Instagram earlier this year, brands rushed to collaborate. She was stunning, rel…
Sociology as a Science: Bridging the Two
Sociology as a Science: Bridging the Two Sociology is often described as “the study of the development, structure, and functioning of human society” (Oxford Dictionaries). At its core, it is the st…
Outsourcing vs. In-House: Which Social Media Management Model Is Right for You?
Outsourcing vs. In-House: Which Social Media Management Model Is Right for You? Managing social media marketing is a big task that requires daily upkeep, content creation, community engagement, and…
How TikTok Shaped the Coachella 2025 Aesthetic
How TikTok Shaped the Coachella 2025 Aesthetic Last weekend closed the second weekend of the music festival that all celebrities and influencers alike look forward to. Not only did Coachella have a…
How Generative AI Is Transforming Social Media Content Creation
How Generative AI Is Transforming Social Media Content Creation As content evolves and is shared across public media, generative AI technologies emerge as one of the most critical developments in a…
X Marks the Spot: How To Build A Meaningful Twitter X Following
X Marks the Spot: How To Build A Meaningful Twitter X Following Twitter, now known as X, stands as one of today’s most influential social platforms. It’s a platform where ideas spread, …
Email Marketing vs. Social Media: Which is Better for Your Business?
Email Marketing vs. Social Media: Which is Better for Your Business? Marketing strategies include emails and social media, and both have their distinct strengths. We are now living in an era where …