Six Trends to Follow to Keep Your Brand Relevant You love your brand. Weeks, months and years of researching your audience and working with your marketing team has brought it to a point that makes …
Social Media for Business: How to Bring In New Clients
Social Media for Business: How to Bring In New Clients Social media is a fickle friend. Some days you do really well, engagement is high, and people are loving your post. Then other days it feels l…
How to Develop a Strong Online Presence for Your Business
How to Develop a Strong Online Presence for Your Business A strong online presence is no longer optional, but a requirement to survive as a business. Consumers are taking to the web to purchase goo…
What’s New in Marketing on YouTube: Tips You Need to Know for 2018
What’s New in Marketing on YouTube: Tips You Need to Know for 2018 This year, the video becomes the most popular form of online content. We watch and share videos that are short and long, cut…
How to Know if Your SEO Efforts are Actually Working
How to Know if Your SEO Efforts are Actually Working According to a relatively recent research, 93% of online experiences begin with a search engine. Given this fact, it’s not surprising at all tha…
The Importance of Visual Elements in Social Media Marketing
The Importance of Visual Elements in Social Media Marketing Promoting your product on social networking sites, you need to take into consideration lots of aspects. Of course, there is a category of…
Marketing Tips to Raise Funds for Nonprofits
Does Social Media Work for Nonprofit Organizations? There is only one answer to this question, “Yes, it does,” and moreover, such work is incredibly effective. It is difficult to imagine a flourish…
Marketing Metrics for B2B Marketing
Marketing Metrics for B2B Marketing The goal of any business is to grow and develop, but this is impossible without a regular analysis of numbers connected to it. It is important to track several i…
Using Case Studies Can Earn You Natural Backlinks
Using Case Studies Can Earn You Natural Backlinks Case studies represent a type of a qualitative research which does not involve testing a hypothesis. They are used across a variety of disciplines …
Understanding Your Customer’s Value (Collectively and Individually)
Positive customer experiences are imperative for customer retention. It is also essential for increasing brand awareness and differentiating your position in the marketplace. But how does one accom…