Killer Tips for Making the Perfect Pitch for Tech Startups If you’ve ever sat through an episode of HBO’s Silicon Valley, then you know how difficult it is for techies to communicate, especially wh…
Foursquare, a data machine
Foursquare, originally a mobile check in app for getting brand discounts and perks for consumers, was founded back in 2009. Seven years later, the app has decoupled into two apps (Swarm and foursqu…
Know Your Brand Audience and Give Them What They Want
Knowing your brand audience isn’t just an option, it’s a necessity when it comes to marketing well. It allows you to provide value to the audience that matters most, and ensure you can …