How Can Big Data Help You Increase Conversions? The world of online retail is a crowded and competitive arena. All sorts of factors can have a decisive impact on the success of your eCommerce platf…
How Analytics and Data Science Improve Your Business Efficiency
How Analytics and Data Science Improve Your Business Efficiency Corporations, particularly those that are focused on making sales to a broad audience- as opposed to selling a small number of large …
The Ethics of Big Data: Why Marketers Should Be Careful About Consumer Privacy
The Ethics of Big Data: Why Marketers Should Be Careful About Consumer Privacy Big data is here and it is here to stay. Despite several controversies surrounding the application and apparent…
10 Trends in the Internet of Things That Will Disrupt the Tech World in 2020
10 Trends in the Internet of Things That Will Disrupt the Tech World in 2020 The Internet of Things (IoT) has begun to permeate the consumer, communications, and industrial worlds. IoT services are…
Big Data Means Big Money | Big Data Analytics
Big Data Means Big Money | Big Data Analytics Big data. It’s revolutionizing the way organizations do business. You’ve heard of it and you know that more and more organizations are usin…
How to Assemble the Perfect Big Data Team
How to Assemble the Perfect Big Data Team Take a look at these stats from a special report published by Raconteur, a globally-renowned content marketing firm. The infographic breaks down the curren…
How Big Data Prevents Fraud Across Industries
How Big Data Prevents Fraud Across Industries No matter the industry, fraud is a constant threat. Some industries are more closely associated with fraud — like insurance — but all industries can be…
Re-purpose Social to Hire Local
Re-purpose Social to Hire Local Social media remains a wide-open frontier these days, with 3.2 billion users — 42% of the global population — logging in to peruse content and converse w…
How Businesses Benefit From Social Media
How Businesses Benefit From Social Media Don’t be one of those well-known companies that ruined their reputation with one social media campaign. Pepsi’s anti-Black Lives Matter commercial went vira…
6 Big Differences Between Big Data and Smart Data
6 Big Differences Between Big Data and Smart Data If you’ve read a tech blog at any time in the past few years, you’ve probably noticed that big data is a hot topic. That’s not su…