What is a Brand Kit and Why Should I Care? Have you ever heard the term “brand kit,” branding kit,” or “identity brand kit?” If so, have you ever wondered what it is and if you need one? Yes, it is…
How Construction Companies are Leveraging Social Media
How Construction Companies are Leveraging Social Media One thing in 2015 is quite clear; social media isn’t going anywhere. From local coffee shops to Fortune 500 companies, social media will play …
5 Companies That Nail Social Media Recruiting
5 Companies That Nail Social Media Recruiting With big data recruiting on the rise, social media is playing more of a role in the hiring process than ever before. Industry leaders like Google, Face…
How to Apply a “Customer First” Mentality to Your E-Commerce Business
How to Apply a “Customer First” Mentality to Your E-Commerce Business Mobile happened. Eventually the term “mobile first” came to be by changing the way websites are designed and applications are c…
How Have the Internet and Social Media Changed the Music Industry?
How Have the Internet and Social Media Changed the Music Industry? The internet has transformed the world and the music industry as we know it. Before everybody was hooked up to the World Wide Web,…
Must Have Roadmap: From Customers Who Browse to Customers Who Buy
Must Have Roadmap: From Customers Who Browse to Customers Who Buy It’s every marketer’s dream. To have limitless visitors walk in through your store’s doors every day and have each one of them walk…
How to Get Your Business on Google’s Map
How to Get Your Business on Google’s Map There are many reasons to set up a Google+ Page for your business. And if the majority of your business is driven by your location, then not having one is e…
Back to the Basics: When to Use a Facebook Local Business Page vs. Company Page
Back to the Basics: When to Use a Facebook Local Business Page vs. Company Page Facebook doesn’t appear to be going anywhere anytime soon, so it’s important that you’re carving out a space for your…
The Role of Social Media in the Cosmetic Industry
The Role of Social Media in the Cosmetic Industry According to the Adobe 2013 Mobile Consumer Survey, accessing social media is the number one mobile activity today. With this in mind brands…
No Option Marketing: 7 Mandatory Steps to Push Your Online Store into Profitability
Marketing makes businesses happen. While most entrepreneurs might not really like the thought of persuading complete strangers for a “buy in” – whether it’s ideas, products, or services – it’s mand…