Challenge: Seed Equity is a broker dealer specializing in providing investment banking services to startup companies who need to get the word out about investment opportunities to key audiences. Ac…
LinkedIn Case Study: LinkedIn Drinks Its Own Champagne
Challenge: LinkedIn needed to alert members of LinkedIn’s Premium solutions and increase its number of subscribers. Action: LinkedIn used its InMail product to promote their Premium Solutions by ta…
The 4 Commandments of Social Selling
The 4 Commandments of Social Selling 78% of social sellers outsell peers that don’t use social media.[i] Whether you are a LinkedIn Newbie or a Pro, you always need to start and continually revisit…
Navigating the LinkedIn Boss Button
Navigating the LinkedIn Boss Button LinkedIn’s default settings will automatically share your activity updates with your connections. Activity updates include listing a new job, new skill, or a cha…
How To: LinkedIn Profile Picture and Banner
How To: LinkedIn Profile Picture and Banner Why: You are 11 times more likely to have your profile viewed if you have a profile picture.[i] It validates who you are, because there may be others who…
Creating a 100% Complete & Compelling Profile on LinkedIn
Creating a 100% Complete & Compelling Profile on LinkedIn According to LinkedIn, members with completed profiles receive 40% more business opportunities. A LinkedIn profile is your resume, life…
How to Make A Killer LinkedIn Summary
How to Write A Killer LinkedIn Summary Your summary is one of the first things people see and read about you on LinkedIn. It’s part of your first (online) impression and it’s a big deal. When it co…
LinkedIn Case Studies: Building Interest For A Non-Profit
LinkedIn Case Studies: Building Interest For A Non-Profit Challenge: Meg Harris struggled to find amenities and resources that would allow her daughter, who suffers from a neurological disease, to …
LinkedIn Case Study: Creating Thought Leaders = Sales
LinkedIn Case Study: Creating Thought Leaders = Sales The Challenge National Bank of Canada (NBC), the sixth largest commercial bank in Canada, struggled with the ability to differentiate its whole…
LinkedIn Case Study: Training Company Closes Sales in 5 Days
LinkedIn Case Study: Training Company Closes Sales in 5 Days The Challenge New Horizons, an independent IT training company, realized its sales team was not utilizing social media to its full poten…