Sprout Social, links to videos that play directly can result in a 75% higher share rate.[i] Embedded videos are when the video shows and is able to play directly within the article/post—meaning the…
How to Export Contacts into Email
Why Let’s face it—not everyone is as responsive on LinkedIn as you are. Never fear, there is a secret way to get the email addresses of any of your LinkedIn connections. How Go to: https://www.link…
6 Steps To Requesting LinkedIn Recommendations
Why: 93% of purchase decisions are influenced by social media recommendations.[i] Recommendations matter—especially on LinkedIn. High-quality recommendations boost your digital reputation and are s…
LinkedIn Case Study: Investment Banking Services Increase New Investor Sign-Ups 1,205%
Challenge: Seed Equity is a broker dealer specializing in providing investment banking services to startup companies who need to get the word out about investment opportunities to key audiences. Ac…
LinkedIn Case Study: LinkedIn Drinks Its Own Champagne
Challenge: LinkedIn needed to alert members of LinkedIn’s Premium solutions and increase its number of subscribers. Action: LinkedIn used its InMail product to promote their Premium Solutions by ta…
The 4 Commandments of Social Selling
The 4 Commandments of Social Selling 78% of social sellers outsell peers that don’t use social media.[i] Whether you are a LinkedIn Newbie or a Pro, you always need to start and continually revisit…
Navigating the LinkedIn Boss Button
Navigating the LinkedIn Boss Button LinkedIn’s default settings will automatically share your activity updates with your connections. Activity updates include listing a new job, new skill, or a cha…
How To: LinkedIn Profile Picture and Banner
How To: LinkedIn Profile Picture and Banner Why: You are 11 times more likely to have your profile viewed if you have a profile picture.[i] It validates who you are, because there may be others who…
Creating a 100% Complete & Compelling Profile on LinkedIn
Creating a 100% Complete & Compelling Profile on LinkedIn According to LinkedIn, members with completed profiles receive 40% more business opportunities. A LinkedIn profile is your resume, life…
How to Make A Killer LinkedIn Summary
How to Write A Killer LinkedIn Summary Your summary is one of the first things people see and read about you on LinkedIn. It’s part of your first (online) impression and it’s a big deal. When it co…