What is the LinkedIn Long Game Why: Playing the long game will result in more sales over time. How: As alluded to earlier, if you’re at a cocktail party and walked up to four people that were laugh…
LinkedIn: Re-Engineering the Cold Call
LinkedIn: Re-Engineering the Cold Call Why: 90% of decision makers say they don’t respond to cold outreach, while conversely 80% of warm introductions generate a sale. How: Leverage your network on…
Linkedin: Why Face-To-Face Communication Cannot Be Replaced
Linkedin: Why Face-To-Face Communication Cannot Be Replaced 93% of communication is non-verbal. If you are spending all your time communicating via a screen, you are doing yourself a tremendous dis…
Linkedin: Why Sales + Marketing = Deadly Combo
Linkedin: Sales + Marketing (book excerpt from How to Sell on LinkedIn) Aligning Sales & Marketing on LinkedIn: Historically, marketing would tell customers what they wanted and sales would te…
SEO Tips For Your LinkedIn Company Profile
LinkedIn: SEO Tips For Your Company Profile Why: Search Engine Optimization (SEO) doesn’t have to be difficult. There are several easy ways to manage a company page to drive engagement, boost traff…
How to Sell on LinkedIn: Across All Channels
How to Sell on LinkedIn: Across All Channels Why Reaching your customer where they want to be reached when they are ready to buy is critical to increasing sales. Social selling is a great way to do…
How To Write LinkedIn Recommendations
Why: A boss, colleague or employee may have positively influenced your career. They may have inspired you to post-it-forward (see Tip #11) or they may have asked you for a recommendation (see Tip #…
Why Spammers Never Prosper
Spammers Never Prosper Why: Do you like spam? No. So why would you send spam? Don’t. How: Now that we have armed you with the amazing tool, LinkedIn, think of it as the world’s first hammer—the wor…
How To: Posting-It-Forward
Why: Posting-It-Forward will make you and others feel better. People will want to help you. How: You have heard the expression pay it forward: performing good deeds without expecting something in r…
Why You Should Tag People on LinkedIn
Why: Tagging on LinkedIn is one of the best ways to segment and manage your network. How: Similar to Facebook, LinkedIn allows you to create “tags” that you can attach to your connections. Later yo…