LinkedIn Case Study: Creating Thought Leaders = Sales The Challenge National Bank of Canada (NBC), the sixth largest commercial bank in Canada, struggled with the ability to differentiate its whole…
LinkedIn Case Study: Training Company Closes Sales in 5 Days
LinkedIn Case Study: Training Company Closes Sales in 5 Days The Challenge New Horizons, an independent IT training company, realized its sales team was not utilizing social media to its full poten…
LinkedIn Case Study: Sales Team Increases Efficiency by Ranking Contacts
Challenges: Apptio, a provider of SaaS-based technology business management solutions, found it difficult to classify roles and responsibilities of their LinkedIn contacts. Actions: Sales reps took…
Protect Your Privacy on LinkedIn
Protect Your Privacy on LinkedIn Privacy & LinkedIn When it comes to LinkedIn privacy anyone connected on LinkedIn is able to search and find you. Since everyone can find you what should you po…
How to Listen First, Sell Last on LinkedIn
(Bonus Info on Tip #9) Listen First, Sell Last. What does listening actually mean when it comes to digital? Science of Compassion Selling more begins by changing our mental approach and online acti…
Ben Affleck F-Bomb Deflatgate Tirade Video
Ben Affleck Deflategate Video: Actor Ben Affleck’s F-Bomb laden tirade about Tom Brady’s suspension and #Deflategate. Click here to watch the Affleck Deflategate Video and learn more.
How to Recruit Teammates Using LinkedIn
Why: 20,000 voices selling your product or service are better than one voice. Sales in the analog world is a team sport. The same is true when it comes to social selling—arguably more so—since word…
Developing Your Voice
Why Determine what voice you are going to use for your profile information (e.g., summary, awards): first person, third person or a combination/ neutral position. If you are a well-known individual…
Social Media Revolution 2015
Social Media Revolution 2015 An update of Social Media Revolution video has come out for 2015. Check it out here! https://www.youtube.com/watch?v=jottDMuLesU” title=”Socialnomics 2015 H…
4 Proven Scientific Tips for a Profile Picture That Attracts Men, Women, Jobs
4 Proven Scientific Tips for a Profile Picture That Attracts Men, Women, Jobs Having an attractive social media profile picture (avatar) is advantageous for both personal and professional reasons. …