Effective Ways To Trend On Social Media
Social media has been a great addition to the digital world. The world seems to connect better through various social media platforms. People share pictures, locations, thoughts, ideas, and much more. Each forum has its perks, such as Instagram being the best way to portray yourself as a person and tell people what you are doing. In contrast, TikTok has been a sensation for showcasing creativity, acting skills, and many beneficial daily activities.
The social media craze has influenced businesses to get on board and promote themselves through digital platforms. Companies and brands have started to consume Social Media Marketing services from marketers so they can have a digital connection with their target audience.
What Trends on Social Media?
Before we get into the complexities, let’s dissect and learn about the basics. So What are the trends? And how do they work? How can any trend or hot topic benefit an influencer, activist, or business on social media? All these questions are in every curious mind, and the good news is that we are here with answers.
Let’s be honest; literally, anything can trend on social media these days. From the Dalgona coffee to a new makeup hack to styling videos, setting the trend takes minutes. The trend does not necessarily have to be relatable or something attractive; being powerful enough to engage people is the goal.
Social media in the business industry acts quite differently than in the entertainment industry. It can take months and years to build a presence; this is precisely why Business owners seek refuge from Social Media Marketing packages offered by marketing agencies. These marketing agencies run marketing campaigns and educate the audience about the brand. If you are lucky, your presence will take a flight organically, but in other cases, paid campaigns are pretty popular too.
How to Trend on Social Media?
If you are a daily consumer of social media, you must see a lot of content repeating continuously on your feed; this is an example of a trend. Some random influencer must have started it, and now everybody is doing the same thing. The question is, How to be that random influencer? And how to create such a trend? The answer is quite simple and cliche.
You must be yourself, make it fun, be good at the visuals, and stay relevant. Jake Peralta would disagree and say, “Be myself? What kind of garbage advice is that?” but trust me, being yourself is essential. It is relevant for both people and brands. The more your audience will connect to you, the more they will engage.
If you are still looking to dig into more precise answers and advice on social media trends, here are some of my best pointers to help you.
Go With the Trend
It’s a go-with-the-flow scheme. Do what the world seems to enjoy while adding a touch of yourself. This way, you will surely get a considerable amount of views, and people will see your creativity too.
You can always research and look out for content that is getting hyped up by people. But, make sure the niche of the trend must match yours. Follow the hashtags and join relevant communities. It is better if you do not delay, or it’ll be the end of the party by the time you enter it.
Twitter Trends, Google Trends, Instagram insights, Reddit, and Quora, are great agents to help identify different trends.
Choice of Social Media Platforms
Identifying what social media platforms are the most effective for your interest or business niche is essential. Different social media platforms hold different audiences, and how you direct your marketing toward them is critical.
For example, marketing your women’s apparel brands on Men focused platforms is a total waste of struggle, creativity, and effort.
Make sure you know what activities people perform at each social site. While some platforms appreciate intensive content, others might value graphical and visual content more. For example, it’s rare to promote a blog loaded with text on Instagram or TikTok, but promoting pictures, reels, and videos is easy. Therefore, you need to be wise with the social media platforms you decide to be active at.
Suppose you are about lifestyle, fashion, and clothing. In that case, you must be actively posting and interacting on Youtube, Tiktok, Instagram, Facebook, Twitter, and other platforms where you can share images and videos related to your niche.
Build a Community
Building a community is necessary because it helps you follow the digital limelight. It will help you know what people expect from creators and brands like you. It is best to configure your target audience before you begin working on social media.
Community helps to circulate a message and make it a trend. This is how it rolls in the marketing field. Even a marketing house has a team of professional marketers who interact with communities to know the direction and target of their next post.
You might question how to build a community. A community is created by following your industry’s fellow—people, influencers, creators, and famous people whose niche matches yours. You can join Facebook groups, Reddit subreddits, Quora and Twitter communities, etc. These communities have time-to-time collective activities and discussions where you can ask and learn new stuff. This helps you build a connection with people running in the same race as you. After all, growing collectively is always a better option than building solely.
Keep Track of Google Trends.
Google Trends gives you a track and insight into ongoing trends. It helps you to find out what has been popular in the last 12 months and also allows you to compare two trends with their trending rates. Since Google is the largest search engine of all time, you can trust it with the information.
You can see a graph for each trend or keyword, select a category, and compare and set date determiners. It is a great tool to evaluate what trends are relatable to your niche and what are not.
Paid marketing is mainly used by marketing agencies who need to have a track record of the paid results driven by their strategies. While Organic reach and results are better for an individual or a brand, Paid marketing is an easy way out. Attracting an audience organically gives a more prolonged impact on the brand and has an interaction with genuine people instead of bots.
Paid marketing on social media helps you get paid results such as higher conversion rates, increased followers, and more reach on your posts at a much faster rate. You can say it is a way to create a business more than an audience.
I am sorry to inform you that using popular hashtags on irrelevant content does not work. Using relevant hashtags is equally vital as using relevant content/text. Social media has observed that people seem to use irrelevant hashtags to get discovered instead of using relevant hashtags. As per the words of the professionals, it is recommended to use only pertinent hashtags that match the content of the posts. All social media platforms have this algorithm where posts with irrelevant hashtags are already removed from the suggestions list and will not reach your target audience.
Hence, you must be careful while choosing the right relevant hashtags that match your posts’ intent.
Reels are the most engaging, effective, and creative way to share your content these days. It is noticed that the leading cause of TikTok surpassing Instagram was the power of short videos. Now that the digital world has witnessed the power of reels, many platforms like youtube and Instagram have also introduced new features for it.
These short videos can be as simple as your daily routine, workplace environment, or something that may not matter to you but help your audience connect.
Artificial Intelligence (AI)
You can also use AI tools to keep up with social media. AI tools help you create a post on social media while offering options for scheduling too. Imagine sitting in another corner of the world where your target audience’s time zones do not match. This time clash will impact your social media reach sternly. That’s where AI tools are helpful. You can easily schedule your posts, which will be posted at the selected time.
You can also use AI to gather insights about your posted content. How many people reached out to your post? What were their location, gender, and age? All this data is collected by AI-powered tools that help you keep a track record of your social media activities.
Make sure to target your locals. Know where you will find your target audience and mention the location in your posts. This will help you show up to people in the targeted place, and thus, you’ll attract a relevant audience. So basically, location-based marketing helps you get famous within an area. People will talk about you; correlatively, people who might not know you on social media will come across you, increasing your popularity.
What is the Importance of Active Social Media?
Social Media, with its correct use, can be a lot beneficial for individuals and brands. You might know that many influencers and content creators who work on Social media get paid for their posts. These include celebrities, public figures, and people with enormous followers and supporters.
Social media helps individuals and businesses to connect directly to their target audience, increase their digital credibility, draw public attention, generate more traffic, and help people get inspired by you. With such fruitful outcomes, anybody can get the utmost out of social media – if used correctly. The need for social media has become so vital that brands not on social media will slowly become extinct if they do not digitize themselves. As Bill Gates said, and I quote, “If your business is not on the Internet, then your business will be out of business”.