6 Trends You May Have Missed About Instagram Optimization Techniques
Instagram is a social media website, but recently it has become a good platform for marketing businesses. Small businesses especially are using Instagram for selling their products.
The best way to get guaranteed success is by boosting the number of followers of your page. The more followers you have, the more will be the reach of your page and products.
We are all accustomed to SEO for Google, but did you know that there are the best possible SEO services available for Instagram too. You can apply SEO to boost your performance in the social media market.
Why Does Your Instagram Need Seo?
Instagram has a vast amount of active users, and by implementing correct SEO strategies, you can reach many people.
The majority of users using Instagram are millennials and Gen-Z, and they have high buying power.
People spend around an hour on Instagram on average, and this is the chance to increase your engagement with them with your content and using the best SEO services.
How Is Instagram SEO Different?
As we mentioned before, the SEO for Instagram is much different from that of Google. Therefore, it is vital to get found on Instagram. Although, getting found on Instagram is nowhere similar to that in search engines. Here, hashtags make the difference and are more effective than keywords. But keywords do play a small role in Instagram SEO.
Adding hastings to your bio won’t enhance your visibility as much as incorporating keywords will. However, adding keywords in your profile name and the Instagram handle would help people discover you by adding them to your content.
Now, you might find these confusing if you are new in this arena. However, there are SEO companies that provide the best social media marketing.
Besides that, here are some tips to guide you through this so that you can ensure if your Instagram page is following the optimization techniques-
Optimization of your profile:
This is the fundamental step for achieving higher reach. It won’t be beneficial in the long run if your profile doesn’t give the best user experience. Some tips for optimizing your profile are –
- Make sure your profile is public.
- The on-brand profile image you use should be colorful
- Ensure that your username can be easily recognized and is searchable
- Your business name should be easily searchable too.
- Register your profile as Instagram Business Account
- Add a trackable link to the bio section
These steps may seem ordinary, but these are necessary before you start working on SEO and other technical optimization steps.
Your @username and display name should include the primary keyword:
As mentioned before, Instagram has its algorithm, and to show up for the correct terms in the search bar, you need to work within the app to climb to the top of the search positioning. If you have the primary keyword in your username and display, the chances of the Instagram algorithm selecting your page increases when someone searches for them.
Add secondary keywords in your bio:
Secondary keywords would be words related to and around the primary keyword. Secondary keywords are effective at attracting people who are looking for the products or some recipe.
Consider hashtags as your keywords:
Now that you are done optimizing username and bio, it’s time for the posts. The user won’t be able to search or look for your post. Here’s where the hashtags come to play. Hashtags are like keywords, and they improve the reach of that post. When the hashtags are used, if you’ve indeed hashtags related to your business, your post will show up.
Use Instagram Alt text:
It’s a new feature that allows you to write captions for the pictures. Alt texts help visually impaired people, and this new feature aims to make Instagram accessible for blind people. Instagram, by default, puts some image alt text, but we recommend that you write one yourself to match the captions with the actual image. This option is available in the “Advanced settings” option while posting any image in the feed.
Use Analytics to track everything:
Tracking your SEO techniques would help you realize their impact on your business and how it would affect your social media goals. Instagram provides its feature to check out the analytics regarding every post. Also, some tools allow users to analyze performance and improve overall success.
Use Instagram to your email signature:
Instagram reaches more than 1 billion monthly active users and is a great way to build brand affinity by showcasing your products. e-signature you can easily share and promote your Instagram Profile with every email you send.
Apply these tips mentioned above to bring your SEO agency to the future and up your game on Instagram. But there are things that you should avoid, like stealing content, bots, and keywords.
These are all the things SEO companies would take care of to help you climb the steps, but your content must also be top-notch. And you also have to be patient about the SEO results as it’s time-consuming, but it’s effective in the long term.