5 eCommerce Apps to Boost Session Times and Conversion Rates During the Holidays
Apps provide a simple, effective way to boost your store’s conversion rate. This festive time of year is particularly profitable, with Black Friday and Cyber Monday accelerating sales in the build-up to Christmas.
So how can you make the most of this high-spending season?
One excellent way of improving your site is by updating and expanding your “tech stack”. There are various applications that will help you to increase conversions, encourage longer session times, provide in-depth customer analysis, and more.
E-commerce sites have a 3% conversion rate on average. And using the right apps can quickly and cost-effectively push you into the top band of online stores.
When choosing apps for your store, it’s important to consider the following questions:
- Will the cost-benefit be worth it for your business?
- How does a particular app’s feature set compare to other similar apps?
- How does the interface work?
In this article, you’ll learn about five apps that can increase your site’s conversion rates and session times. We’ll cover features, pricing, rating, and the quality of support.
1. Dialogue
Dialogue leverages the latest AI-based technology to provide a suite of conversion-boosting features to merchants. These include personalized product recommendations, upsell and cross-sell prompts during checkout, and tailored ad banners.
Additionally, Dialogue makes it easy to display content that’s adaptive to your customer’s journey. You can show customer storie, and other product-related media at key stages of the buyer journey to build engagement, increase your average sale value, and prompt desired actions.
For merchants that want to take advantage of the latest machine learning, Dialogue is hands down one of the best options. Users have access to a straightforward interface where assets can be modified, tailored, and implemented quickly. The integration with Google Analytics (among other third-party tools), means that you can monitor customer behavior, track key metrics, and measure the overall effects of Dialogue features.
Pricing: Dialogue has a range of pricing options, including a free alternative. All priced plans offer a fourteen-day free trial.
Rating: Dialogue has a five-star rating.
Support: Dialogue has a team of experts, available via email, to assist you while using their application. One review said it was the “best customer service I’ve experienced.”
2. IgnitePOST
Maintaining strong customer relationships is essential to any business. However, one advantage that small and medium-sized businesses (SMBs) have over their larger competitors is the ability to offer a personal touch. One way to develop your customer relationships, and have customers returning to your store is through the physical post, which is significantly more likely to be read than email.
IgnitePOST allows you to send uniquely designed handwritten notes and cards that add a unique feel to your customer communication. Think of it as your own calligraphy expert. In addition, IgnitePOST writes your notes and cards in real ink for a truly genuine feel that keeps customers returning to your store.
IgnitePOST offers a range of physical notes and cards to develop your relationship with your customers by offering promotions, sending “Thank You” notes, re-engagement campaigns, and more.
Pricing: Installing the app is free, but each card costs 3.99.
Rating: IgnitePost has all 5-star reviews.
Support: Reviews are responded to quickly by its developers, and they provide a support email address.
3. Oberlo
A simple way to increase your profits over the festive period and keep customers on your site is to offer more products. Dropshipping is an order fulfillment method that allows you to purchase from a supplier who packages and ships the products on your behalf, allowing your business to grow easily.
Oberlo is an excellent tool for adding to your inventory over the festive period. It enables you to add products from AliExpress to your Shopify store without worrying about warehousing, packaging, or shipping. In addition, it offers real-time tracking options, so you always know where your products are.
Its toolkit will be particularly attractive if you are a new merchant setting up your first dropshipping site. In addition, Oberlo offers live prices and stock updates that keep your customers informed.
Pricing: Oberlo offers two pricing models – a free and “Boss” plan.
Rating: Oberlo has a 4.3-star rating based on more than two-thousand reviews.
Support: Oberlo provides 24/7 customer support to answer your questions, provide tips, and assist you with any problems.
4. Firepush
Keeping in contact with your current customers – a process called “remarketing” – to inform them of promotions, deals, and the products you offer is crucial during the festive period. Past buyers have already engaged with and trust your brand, so are much more likely than “cold” visitors to make a purchase.
With Firepush, you can send email, SMS, and web push notifications to your customers. Retargeting can be time-consuming, but Firepush lets you manage several marketing channels from one dashboard.
Among other features, Firepush offers tools for contacting customers that have abandoned their carts, increasing the likelihood of conversions. Firepush helps you to upsell, promote offers, and keep customers coming back.
Pricing: FirePush has free plans and a custom-priced “Enterprise” plan.
Rating: With over seven hundred reviews and a five-star rating, Firepush is a reliable choice for your business.
Support: Firepush has a “Dedicated Customer Success Manager” to support you. One review stated that “the best part was the customer service.”
5. PageFly
PageFly is a site management app that allows you to publish high-quality landing and product pages. Use it to add conversion-boosting elements, including reviews, animations, countdown timers, and more to your store.
PageFly offers functionality for various pages, including sale landing pages, product pages, and FAQs. And its “Product/Collection Assignment” feature lets you manage large groups of products.
PageFly primarily helps to increase your conversion rate by creating a sense of urgency in your customers. To this end, PageFly offers countdown timers, low-in-stock icons, and compare-at-price features.
In addition, PageFly’s HTML/Liquid, Javascript, CSS editor provides a significant amount of customization freedom. A selection of ready-made templates designed for the festive season further streamlines the page-building process.
Pricing: PageFly has various pricing options, from a free plan to a $99 per month “Platinum” plan.
Rating: PageFly has more than five thousand reviews and a 4.9-star rating.
Support: PageFly offers 24/7 support from its live help desk, where its “Dream Team” of experts is on hand to assist you.
Conclusion
As a merchant, taking advantage of revenue-boosting Shopify apps should be at the top of your list of priorities. They offer an inexpensive, efficient way of boosting your session times, average order value, and average conversion rate.
The festive period is typically the most lucrative time of year for online retailers. And the right apps can help you monopolize on increased consumer spending.
What’s more, don’t feel that you have to purchase every single app on the Shopify app store. Often, two or three well-chosen tools are all that is needed to push you well ahead of the competition.
This article has been published in accordance with Socialnomics’ disclosure policy.
