10 Reasons Why You Should Invest In Mobile App Development
Mobile applications are continually dominating in many areas including social media, telecommunication, shopping, business, commerce, and business. Investing in mobile app development is an essential step to make your business growth realistic.
According to reports, many businesses across the world are thriving exponentially, thanks to the integration of commerce and mobile internet. Investing in mobile app development can help in boosting your business by improving access to customers who rely on products and services through mobile devices.
Here are 10 reasons why you should invest in mobile app development for your business.
1. Increase Your Target Audience
In the current digital era, nearly every person is connected to the internet, and most internet traffic originates from mobile gadgets. By investing in mobile app development, you will be in a position to reach a global audience. This means that customers from all over the world will have access to your products and services. Mobile app development will promote market expansion and thus your business will be in a better position to grow.
According to statistics, there are approximately 3.2 billion Smartphone users in the world. The steady growth of mobile applications has been credited to the swelling number of Smartphones around the globe. This trend will continue and thus will offer immense opportunities for entrepreneurs and businesses that will invest in mobile app development.
2. Enhanced Accessibility
Creating a website for your business is a great milestone towards realizing your goals. You will give your customers a convenient place where they can gather more information about the products and services that your business is offering. By investing in mobile app development, your target customers will have their business interests conveniently in their pocket. What does this mean? Your customers will have the opportunity to access whatever they require in your business at any time and any place.
Studies have shown that most customers feel secure and satisfied when purchasing and interacting with a brand using a mobile application. If customers are satisfied with your products and services, there are high chances that they will recommend your mobile app to others. Won’t this grant you the opportunity to be ahead of your competitors?
3. Improved Brand Recognition
Mobile app development can work miracles when it comes to your brand promotion. The investment will definitely land your business in Android and iOS app stores. A huge number of potential customers who are looking for products or services that you are offering are likely to come across it and download. If your mobile app is amazing, user-friendly, and well-crafted, it will leave unforgettable impressions on your customers and help improve brand recognition.
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A mobile app means that your customer will access your logo every time they unlock their mobile phones. This has been shown to be an effective method to enhance your brand’s visibility while at the same time increasing your customer base. According to statistics, 61% of mobile users say they have a better opinion of a brand if it is available along with a great mobile experience.
4. Create More Value to Customers
A business involves all about reciprocation and should try to encourage more customers. Providing a level of value to your customers to discourage them from doing business with others is one of the best ways to increase interaction with your clients and promote sales. You can build a mobile app with a loyalty program so that more customers can interact with your business’s products and services.
There are plenty of companies using their mobile apps to their advantage through rewards offered to their app subscribers. Eventually, this motivates such customers to purchase their products and services. If you possess such a program, consider integrating it with your mobile app to take your business to the next level. You can create an irresistible offer through an app that sends notifications to subscribers to lure more customers.
5. Boost Sales and Mobile Transactions
Online commerce has become increasingly popular since the invention of Paypal and Amazon. In reference to Internet Retailer, the adoption of a mobile-focused marketing approach for 500 companies led to an 80% increase in sales. Out of this, 42% came from mobile sales applications.
Simplicity is a crucial part of any mobile app. Users using the app should enjoy a seamless experience and quick loading time without any complications.
For every successful mobile app, it should come with an in-app payment gateway. Payment gateways such as Paypal and Payoneer create secure and fast checkout processes for their customers. With such an in-app payment gateway, a mobile app guarantees your customers that your site is legitimate while creating a secure and convenient way to purchase your products.
6. Eases Advertising
Irrespective of where they are, mobile applications allow consumers to access a customer-friendly place for your business at their convenient time. With the help of your mobile business app, you can send real-time notifications to your customers whenever you introduce a new brand in the market. Your customers are thus likely to come to you for purchases.
Unlike web browsing, mobile apps provide faster and convenient ways to perform business deals. They are quick and only require a few seconds to load. Customers can also use it offline like most of the information is stored in the app itself. You can also easily inform your customers whenever a newer version of the mobile app is available.
7. Outcompete Your Competitors
In the current digital world of marketing, we live in, edging out your competitors can be an uphill task. Whereas there are many things to consider, investing in a mobile app can be very helpful for your business. This is according to research into the role of mobile applications in the enterprise. The primary factor behind this is the ever-changing behavior of consumers. For instance, there is increased demand for instant communication which has increased reliance on mobile devices.
As stated earlier, communication speed is very essential for customer satisfaction. Unlike conventional browsing and other channels, mobile apps are vital for catering to what the consumers are demanding. Given the numerous ways an effective mobile app strategy can boost your business workflow, its overall results on your revenue generation will gradually become realistic.
8. Access to Social Media Channels
The driving force of the internet is constant engagement. If people are spending more time engaging in your app, the better it is for the success of your business. How can you drive customer engagement? There is no better option other than through social media. However, to integrate your app effectively with social media channels, consider promoting it on these platforms during the initial steps.
To achieve this, you should run a good social media campaign. You can try this on popular platforms like YouTube, Facebook, Twitter, or Instagram once your app launches. Once a good number of users have downloaded your app, encourage new users to register with their social media accounts.
9. Create Room for Improvement
It is almost impossible to do business in the 21st century without listening to what your customers are saying about your products and services. Giving an ear to your customers will help you to come up with a winning strategy. Your mobile app will serve as a reliable and valuable platform where users can make their contributions.
There are many customers who are ever willing to share important information with you if you give them value in return. Thanks to some reliable analytic tools, you can gather insights from some of your regular mobile app users. These insights will eventually help you to discover your marketing weak points and make the necessary adjustments. For instance, Starbucks managed to claim more than 17 million active subscribers after leveraging data from their mobile app.
10. Be in Full Control
With a branded app of your own, you will have better control of running your business. There are certain areas where you should take the best control at your disposal. These include security and branding:
Security is an important area when it comes to doing business online. Consider not using a multi-vendor app or other channels which may not give you the best control in your business transactions. Instead, look for a custom mobile app that offers multiple personalized security features.
Your app design is an important element that determines how customers view your brand. As your business continues growing, you can constantly tweak your branding strategy starting from the logo, animations, and transition effects.
Do you want to improve your business and boost your revenue? Perhaps the only thing you are missing is a mobile app.
Currently, most online traffic is being powered by mobile gadgets. With the high number of mobile internet users, there are prospects that everyone in the world will be using a Smartphone in the future. By getting a good mobile app for your business, you will be moving in the right direction to leverage this trend.
Incorporating a mobile app into your business is a guaranteed way to improve nearly all the departments including branding, customer service, and marketing.