10 Reasons Why Mobile App is Vital to Your eCommerce Business
4 in 5 Americans shop online using a mobile device. 55% of the consumers discover the products on social media, before completing the purchase on a mobile phone.
Considering these stats, it is important to optimize your store for the mobile phone. It will not only increase your reach but also improve your visibility and conversions. The end game is to make a usable and functional mobile app.
Not only are you supposed to create a functional app, but also incorporate the latest trends.
73% of the users tend to switch mobile apps if the design is not functional or usable. The performance of the app ought to be top-notch if you want to make the users convert.
A total of 61% of mobile consumers will buy from a mobile app that are location specific.
- Personalization for User Group:
We are living in an era of personalization. It is important to serve your customers with what they need and how they need it. For instance, the customer is getting married and wants some nice options they can wear for the cocktail party. Your app should be able to devise options that you believe will be in sync with the customer’s needs. The content, if it interests the customer group, will lead to an increase in conversions. The mobile app is an excellent way to personalize the content and immediately bring to the table the relevant items the customer is interested in. How? In the case of a mobile app solution, the customer tends to create a profile and shop using this profile. Whenever the customer shops, the app starts defining their preferences, which makes it easy for the app to deliver personalized content to the user group.
- Easier and Accessible Payments:
Payments are the next concern for the people shopping online. They want to make sure that the payments are not just convenient but also safe and secure. With eCommerce mobile apps, it is easier to make payments using multiple sources. You can pay using your wallets, debit/credit card, or net banking. This offers the kind of convenience people are looking for. The checkout page is also optimized for quicker and easier payments. The single-page checkout keeps the user engaged, and allows them to complete the shopping. Finally, the wallets and cards are secured using multiple encryption methods, which ensures that your card or other transaction details are not shared with anyone.
- Shopping made Accessibly:
With the mobile app, you can shop at your favorite store while on the go. You don’t have to wait till you get to a place where you can open your laptop and access the mobile app. This allows you to check while you are traveling or waiting for someone. The window shopping or shortlisting time is saved as a result, which will eventually allow you to make the purchase real quick. For businesses, mobile app development is a boon. It allows more conversions, as people are enticed towards the products, and chances of a high amount of cart are higher
- Increased Business Efficiency:
For eCommerce businesses, the mobile app is a boon. It not only allows you to ensure quicker check into the business inventory but also makes sure you don’t have major stock-outs. With the right app, you can connect the entire business on the mobile, and keep a check on what’s happening. It also allows you to get insights into your business in real-time, thus improving your decision making. Apart from the decision making and other efficiency improvements, you also get to go paperless with the mobile app, thus ensuring faster transactions, minimal error and better business operations
- Notify the Customers:
The mobile apps allow you to communicate with your users, and allow them to know what’s new on your shopping website. You can tell them about the latest happenings, the sale that you have just initiated, and also inform them about what’s coming up especially for them. push notifications in collaboration with personalized content can increase the retention rate of the customers. Though it is an age-old tool, notifications still work, as they are the real-time communicators for the business. In fact, there is an increase in the engagement rate with the push notifications
- Improves Business Visibility:
Having a mobile app can improve your reach by penetrating deeper into the user basket. You will know who is part of your group and who is yet to join the target market. The mobile app is an excellent way to enter the smartphone of the user group and stay there. Obviously, you will need to put in required efforts into marketing the mobile app, and ensure that the app has been marketed in the right market with the right pointers. Mobile apps also become the face of your business. what the salesman used to do for you at the shop will be done by the mobile apps online. That’s why it is mandatory to have a mobile app for your eCommerce business. It will help boost the visibility and image of your business
- Improves Insight Building:
The mobile app for your eCommerce business is the data mine for the target group. Everything from their preferences to the type of purchases they make to how much they spend is available in the data. Your mobile app can help you build quick and easy to access insights on the target group. It is your one-stop shop to understand your audience better, and know their preferences. With the mobile app, you will know just how to make your customers buy. It will also give you an idea into the buying stage as well as the products that you need to have in your store. The insights can help you grow your business and increase the profits
- Referrals for More Conversions:
With a mobile app, you can get the user to ask other people in their network to join. You simply need to give them a certain incentive to make them want to refer the app to their friends and family. A mobile app is an excellent way to ensure people know about your brand and get more people on-board. However, it is only possible if you have built an incredible mobile app with a unique experience. In case you have an app that is almost similar to the other apps, then you might not be able to succeed in getting more customers
- Time Saving for Users:
When you want to shop via shopping app, it is easier to get all the products and complete the shopping. It not only makes life convenient but also saves a lot of time. for instance, if the user wants to shop for their groceries, entering the shop and purchasing the groceries can take up a lot of time. however, if they were to buy it online, it will save a lot of their to and fro time, and eventually complete the task at hand
- Improves Customer Experience:
It is only possible with an app to improve the user’s experience and make them stay on the app for a long while. You can make an app that manages to appear and function the same way across devices, which makes it easier for you to convert. The app usage is all about the user interface, which you need to define in an able and usable way. With a functional and easy-to-use interface, you have already initiated the experience the user wants.
Summing Up
Mobile apps are an excellent way of connecting, collaborating, and communicating with user groups. An e-commerce business app will not only make life easy and efficient for the users, but also for the businesses. From streamlining operations to ensuring personalization and no stock-outs, these apps will become the lifeline for the business. Eventually, the conversions are rated high for the mobile app.
A good mobile app will definitely increase the number of people signing up and referring to the app. So, if you are an eCommerce business wishing to highlight your features and expand your customer base, go for a mobile app solution. Just keep in mind that the more novel the experience is, the more conversions you will enjoy.
