Chatbots Convert 5x Faster Than Any Other Lead Magnet
With the marketing landscape getting more and more dynamic, companies are in the competition to serve personalized experiences to their audiences. Companies may create dynamic websites, SEO friendly content, hi-resolution images and appealing branding, yet if there is no constant and easy support for customers, the bounce rate might not necessarily come down.
For the visitors who land on your homepage, it might be a hassle to run through the whole website to find what they are looking for. However, if there is a pop-up to guide you through your journey, it will add to additional convenience. This will help customers feel important and taken care of, which will drive further communication faster and solidify interest.
On average the website conversion rate is 2-3%, but with conversational bots, they can be boosted up to three times. Chatbots can make experiences more real for people.
Additionally, they collect leads in a friendly way. In this blog, we will unfold ways in which chatbots can be leveraged for faster conversions.
1. Greetings at the Beginning:
Chatbot greets visitors who land on your homepage with a welcome message. This helps users feel important since they are being helped personally just like the store managers.
2. Personalized Service:
Chatbot uses AI and machine learning technologies to fetch the data fed to them from the entire website and present it to the audience. For example, in an e-commerce website, when visitors are looking for a specific item, instead of having them go through the hassle of investing a lot of time seeing all over, a chatbot can simply help them land on the exact product page they have been looking for.
3. Chatbots Collect Leads in a Friendly Way:
Chatbots are made to collect information from leads in a friendly way, which would other way have sounded like an imposition. Unlike the typical lead contact forms, chatbots engage the audience to fetch their contact details. Thus, companies can have more qualified leads that result in higher conversions.
4. An Easier Alternative for QnA:
Instead of putting up visitors with a large bunch of FAQs on the page to find a resolution for their respective query, Chatbots offer a one-to-one query resolution. Also, there could be possibilities that there are certain queries, which might not necessarily have answers on the FAQ page. In that case, visitors are likely to bounce back. To avoid such instances, chatbots deliver highly personalized content through one-to-one interaction for query resolution.
5. Chatbots Remind Customers of Abandoned Carts:
Most of the e-commerce businesses suffer from low conversion rates because of the cart abandonment issue. The cart abandonment amounts to the 2/3rd portion of the total lead loss reason. There could be multiple reasons for users to abandon cart like payments, competitor offering, hidden costs, and account setup mandates. Chatbots would nurture leads and remind them about the abandoned carts for recall increasing the chances of conversions.
Business Insider reports that by 2020, the chatbot will be the favorite personal assistant for 80% of enterprises. Additionally, other reports suggest banks could possibly automate approximately 90% of their customer relations using chatbots. 40% of enterprise-level organizations are recruiting over 500 employees to execute artificial intelligence codes for mobile devices this year.
However, in the coming years ahead, it is important for businesses to set up chatbots that are scalable. Instead of merely using robotic methods to engage customers, a heightened personalized experience should be created. For vendors, the competition is going to be tougher than ever with a lot of startups to enterprise-level companies entering this segment. Therefore, innovation is the key to success.
Chatbots result in faster conversions by engaging audiences in one-to-one conversations and gathering their contact details in a friendly way. Apart from collecting details, it also reminds users of abandoned carts and helps them fetch the exact information they need instead of clueless hovering around the website or the FAQ page.
Chatbots are being used by most of the companies to achieve higher conversion rates. Resources also state that most of the companies are hiring coders with artificial intelligence development capabilities to deploy solutions over web app and mobiles to add in the added convenience factor for users. SaaS providers offer a wide spectrum of customized solutions as per individual industry requirements. Therefore, almost every website can leverage chatbots to their maximum potential.