How to Effectively Market Your CBD Gummies Brand Online
When you are looking for ways to make your CBD gummy company stand out, it can be a challenge to determine how your brand is different from every other brand on the market. Verma Farms is an excellent example of how to distinguish your CBD gummies brand from all the others. They focus on making sure customers immediately know exactly what they are getting from the products they offer. Before you even scroll down their home page, it is clear that the hemp used to make their CBD gummies is the highest quality and grown in Hawaii.
Use Verma Farms as a point of inspiration, and keep reading for detailed advice on how to get your brand in front of people who will buy your products.
Build Your Brand
Having a solid branding strategy is the best way for your company to stand out among the overwhelming number of CBD gummy companies on the market today. A general Google search for “CBD gummies” pulls up hundreds of brands. In order to get noticed, you need to know your specific market. Get your products in front of the people who will buy them by optimizing your placement in search engines and on social media.
Research Your Market
Nearly everyone is a potential customer, because CBD gummies are great for a whole spectrum of ailments in addition to general wellness. You could market your product to busy executives who want to manage stress and sleep better, athletes looking to improve performance, seniors wanting natural ways of treating chronic pain, or even pet owners searching for ways to improve Fido’s quality of life (though you’ll want to market dog treats and not gummies for this last option). The options are endless, and you need to zero in on a specific target audience in order to make your brand seen by enough people to keep your business afloat.
Once you have decided on the direction you want to take with your audience, you need to get inside their heads. Find out what kinds of things are important to them, which benefits of CBD will be most appealing, and what content they will find most useful. There are a number of marketing research companies that will help you get information about your specific demographic’s habits and preferences, or you can do a bit of research of your own by surveying people in your target market if you have access to them.
Choose a Name
Your name is going to be one of the most important choices you make in building your brand. When choosing a name, avoid anything that sounds too similar to other brands, so that customers do not mix you up. Additionally, watch for similar spellings. You do not want people to get a different brand in their Google results because they spelled the name of your brand wrong.
Think about the kind of name that will appeal to your market, and don’t refer to marijuana unless you are prepared for additional marketing roadblocks. Keep it simple, and appeal to your intended customers by making it clear what you sell and why you sell it.
Choose an Aesthetic
Choosing an aesthetic is almost as important as choosing a name. This will be what people picture when they think of your brand. It is the look and feel that will go with your products. The colors, images, logo, and fonts you choose, all support your intended message.
It is crucial to be consistent with your brand’s aesthetic so that customers recognize you right away. You need to have the same look on your website as you do on your Instagram, Facebook, business cards, and packaging if possible.
Create a Value Proposition
With the unending options available, you only have a few seconds to relay to your customers that you have what they need before they click the back button, moving on to another brand. A value proposition will help you stand out among your competitors, and make it clear what you are offering right away.
When creating a value proposition, think about the mission, values, and goals of your CBD company. What do you offer that other companies do not? Maybe your products are of the highest quality, or you offer excellent customer service, or fast delivery. Whatever the most important and valuable part of your brand is, it needs to be clear before the customer scrolls down your web page.
Now that you understand your brand and know your target audience, it is time to start creating content. A website with fresh and interesting content that is useful to your potential customers will bump you up in search engines. If you are running social media sites, regularly posting quality content is an absolute must.
Consistently creating new blog posts will get your website to rank higher in search engines. When strategizing for your web content, keep it informative, useful, and relevant to your audience. This way, people searching for information that is important to them will find you. Keep in mind that any medical, health, dietary, or supplementary claims made on your posts need to be backed up by scientific studies and carefully worded. Creating constant fresh content can be a lot of work, and you may want to consider hiring a content creator for this part of your marketing strategy.
Social media content is different from the content that will go on your website and blog. Social media platforms are generally more visual, you have even less time to get a user’s attention, and you want to make your content engaging so that it can be seen by more people. With websites, the metrics that determine whether you appear in searches are based on search engine optimization and volume of quality content. With social media, it’s all that plus the number of likes, comments, and followers you get.
All forms of promotion have evolving sets of restrictions imposed on paid advertising for CBD products. Twitter does not allow any sort of promotion for CBD or any other supplemental products. Facebook will allow paid advertising for topical CBD, but you can also link those ads back to your website where you sell your gummies. Google’s regulations on paid advertising are complicated and change quickly, so you will need to do your research if you want to buy ads on Google.
Use Every Avenue and Pay Attention to Detail
When you are working to rise above the noise of all the other CBD gummy brands on the market, you need to take advantage of every avenue of marketing available to you. There are plenty to keep you busy, so you may want to consider hiring a professional, or start by focusing in on one social media platform along with your website.
The details of your branding efforts are highly important in your marketing strategy. Your name will make them click on your link or post, your aesthetic will make them pause, and your value proposition will make them shop. Do not ignore any of these essential elements of your brand.
This article has been published in accordance with Socialnomics’s disclosure policy.