25 Useful Instagram Statistics of 2018
Online advertising continues to reach new heights every year, with more and more companies using the internet for their social media marketing campaigns. It is nearly impossible to compete in the marketplace without an excellent digital marketing strategy, and each and every company should be putting a strong focus on this to succeed.
One resource that can help companies boost their sales and gain exposure is Instagram.
Read on to learn how Instagram can help your business, no matter how large or small.
60% of users find products on Instagram
There are a billion users on Instagram, and over half of them have said they have found new products through the platform. That is an amazing number that shows just how successful a company can be if they reach only a tiny percentage of these users. Instagram ads are widely received and have high conversion rates, and your company can benefit from being exposed to this large number of people.
80% of Instagrammers follow a business
Instagram for Business allows you to create a profile that is geared towards advertising and engaging with your customers. Over 80% of users on the platform follow their favorite business, meaning you can take advantage of brand loyalty and guarantee repeat customers. When someone follows you, they are more likely to regularly engage with your posts. They can also share your posts, helping you gain even more exposure and interact with potential new customers.
10x more engagement than Facebook
The numbers show that users are far more likely to engage with a post on Instagram than they are on any other platform. There are a variety of reasons for this, but the important reason is that Instagram is the best platform for interacting. Whether you are promoting a product or service, you will reach and engage with more people than you could ever imagine. This will help drive sales and increase overall profitability.
The brain processes images 60,000X faster than text
This is huge because Instagram is an image-based platform that focuses on photos and videos. Your users will see your posts and be immediately engaged with them, thanks to the minimal amount of text and the focus on visual imagery. This can help users make decisions more quickly and increase your rate of engagement. In addition to this, people remember 80% of what they see and only 20% of what they read, making Instagram the perfect advertising platform if you want your viewers to remember you throughout the day.
90% of the top 100 Global Brands use Instagram
It could just be a coincidence, but this creates a strong correlation between Instagram usage and the overall success of a company. It is important to follow the trends of the world’s top businesses, and the current trend is that Instagram is a major factor in their success. There is nothing to be lost in using Instagram, and everything to be gained.