4 Effective Ways to Drive Site Conversions
For many marketers, site conversions are an important metric that should not be taken lightly. For one, it provides insight into the overall effectiveness of a digital marketing campaign. Other than that, conversions also provide ample sales data that will impact your marketing efforts in the future.
For this reason, businesses should focus more on increasing conversions as a means to stay competitive in their given niche. The only problem is that identifying the right strategies remains a challenge. If your main goal is to drive conversions, you will have to apply the right methods.
Here are just some of the most effective ones.
1. Build links
In order for your conversion rates to improve, the first thing you will need to do is to build inbound links. People who read content online are bound to visit one site after another. Inbound links enable you to capture traffic from other sources, thereby increasing the number of site visitors you acquire. With that said, it will be very likely for these visitors to convert once they land on your site.
For effective link-building campaigns, especially if your business is based in Perth, you can get Digital Monopoly to help you out. The company is capable of handling SEO-related tasks. It also offers link-building services that will surely drive your page rank as well as drive more conversion-worthy traffic.
2. Optimize site’s design
From a design perspective, the way you present your site towards your target audience is crucial if you want visitors to download an ebook from you or fill out a form. As much as possible, keep your site clean and navigable.
With that being said, make sure to apply a color palette that reflects your branding. You can also minimize clutter by allowing whitespace, and avoid placing too many buttons on the sidebar. That way, you can give visitors a compelling reason to stay and convert.
3. Create effective call-to-actions
A call-to-action or CTA is a brief message that tells your audience what to do. Indeed, if you want site conversions to increase over time, it’s vital to provide each piece of content with a CTA at the end to allow conversions to take place.
As a good rule of thumb, never settle for CTAs that are generic. Opt instead for natural CTAs that takes on the user’s point of view. For instance, if you want someone to download an ebook, instead of simply writing “DOWNLOAD,” you can write “I WANT ONE NOW.” It’s direct and it provides a sense of urgency.
4. Optimize loading times
Going beyond the design aspect of your site, you need to focus on the functional aspect as well. The first thing you might want to consider is to optimize the time it takes for your pages to load. If a landing page takes more than five seconds to load completely, users are likely to exit or bounce away.
So, to ensure that your visitors will end up purchasing a product or downloading a case study, speed up your loading time by minimizing HTTP requests and compressing large files and images.
We hope you enjoyed this promoted piece as much as we did!