A Small Business’s Guide to Big Data on Social Media
How do you use social media for your small business marketing? If the answer is along the lines of ‘publishing content, engaging with my customers, building a positive reputation for my brand, and promoting products/services,’ you are doing a great job! However, this ‘greatness’ is incomplete, because that list doesn’t include ‘collect, process, and analyze data for boosting my marketing campaign.’ Social media networks are one of the best sources of data that will help understand your targeted audience. With 2.8 billion social media accounts and 94% of small businesses using these networks for marketing, you need to use every edge you can find. Utilizing social media data analysis is exactly the thing that can make a difference.
Don’t know how to do this? Worry not, as you’ll discover all the necessary tools and their best applications by the end of this post.
Social Media Data Collection, Processing, and Analytic Tools for Small Business
Socedo is your new best friend if you want to leverage social media data to find new customers. This tool follows over 15 million signals shared on social networks every day. It then processes all this amount of data and provides an analysis matching your specific parameters.
Socedo is designed for marketers and can help identify potential customers so you can target them more efficiently. It also provides pointers on how to engage these particular people. You can use this information to improve your entire marketing campaign.
Cyfe is a monitoring tool that allows you to keep track of all relevant metrics, not just for social media accounts. The solution can also monitor sales, finance, projects, clients, etc. Cyfe has many widgets you should study carefully to find a combination that will work best for your business.
It’s similar to Pingdom (or what other website monitoring tool you use). However, instead of keeping an eye on your website performance, Cyfe assesses your marketing strategy. Be sure to use it for comparisons. For example, you can use aforementioned Pingdom to compare hosting services when choosing the best one. In this case, you’ll be looking at speed, performance, uptime, and other relevant characteristics such as a comparison between BlueHost vs HostGator.
Cyfe enables you to compare different types of content and understand which works better for your audience. Then, you’ll only need to change the marketing strategy accordingly.
Serpstat is a tool to collect very important marketing data. It will help research your competition and keywords most relevant to your niche. It’s basically a content marketing goldmine that provides the most important information for SEO growth.
As a tool for social media data analysis, you can use Serpstat for content ideation. This means you can create content based on the analytic data provided by the tool. You can also use some of the data to assess your competitors and identify their weaknesses. There’s a specialized feature dedicated for this in the tool. It will collect and process data that can identify niche leaders and monitor their progress.
Snaptrends is not your average social media data analysis tool. This solution is a perfect complement to Serpstat as you can use it to visualize social media posts in specific regions and group them by specific keywords. This means you can monitor keyword efficiency in real time. The tool has built-in analytics that will help you understand the many uses of the data provided.
The best application of Snaptrends is boosting your marketing strategy overall by basing it on up-to-date information. Be wise about how to use the trends you uncover with this tool and you’ll be able to boost your brand and promote your products/services more efficiently.
Pixlee is a social media data collection and analysis tool designed specifically for Instagram. It’ll help identify influencers as well as assess the performance of your own posts. This network is more popular among women, but over 28% of all Internet users have Instagram accounts and 59% of them use them daily (HubSpot). This means that collecting data and analytics from the social media network in particular can be good for any business.
You can use Pixlee data to find and then connect with influencers that will help your brand get recognition and credibility. The tool also provides detailed reports on your brand performance on Instagram.
Speaking of influencer marketing, there’s no better tool to provide you with a veritable ocean of social media data on this topic than Buzzsumo. This solution collects and processes torrents of data extremely fast. It has a staggering number of filters you can use to customize the results and ensure utmost efficiency. The tool will literally find the best performing content on the web and you can base your search on a topic or even follow a competitor.
Use Buzzsumo to boost your content marketing strategy and find influencers. The latter is most important for startups that need to make prospective customers trust them. Having your business promoted by personalities your targeted audience already trusts is the best way to do it.
Klout is a tool made specifically for you, more accurately ‘for tracking your social media content performance.’ It will keep track of likes, shares, reposts, etc. It will also offer helpful suggestions for content pieces that will resonate with your audience. It’s capable of doing this due to processing vast amounts of social media data.
You should use Klout for outlining and adjusting your content marketing strategy. You should also keep a close eye on your Klout Score to see how good you are faring.
Social Media Data: Final Thoughts
As a small business in this world of ruthless competition, you need to do your best to gain an advantage. And information has long been considered the most valuable asset. Therefore, collecting, processing, and analyzing social media data is something you should start doing right away.
Use the obtained information to define your audience and the influencers that can help make an impression on these people. Use it to also design your marketing strategy and correct it based on real-time data on its performance. Finally, use these tools to keep an eye on your competition.
Some of the tools have analytic features so powerful, you’ll be able to spot certain trends and have your business aligned with them quickly. The costs of the tools vary greatly and as a small business, you might not be able to afford premium accounts on each. However, you should try the free or cheaper options to get some idea of what these social media data tools can do for your business.
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