Tools to Gather Data from Social Media and Improve Customer Relations and Online Reputation
Social media data analytics are powerful tools that help you learn from what your customers share to improve their experience with an impression of your business. The heart of a business is its customers. If they aren’t happy, the business isn’t going to grow and thrive — plus you’ll always be scrambling to find new customers. It’s much less expensive to retain customers that you already have and happy customers are more likely to spread the word about your business. So if you aren’t already gathering data from social media, start now. You’ll be glad that you did.
Social Media and Your Business
Customers share a lot about themselves and their opinions on social media sites. For example, customers share posts to Facebook with links to companies they like or dislike. They click to subscribe to their social media pages — and sometimes they find your competitors through social media. Then the competitor has the interaction with the customer, gets their business, and is able to provide services or items of worse quality than your company could provide.
Engaging customers on social media is absolutely essential. You can use social media to find out what people like, get valuable feedback, and even identify potential new customers. Social media sites offer valuable paths to all kinds of feedback and data.
Data and Your Online Reputation
The more data you have, the better your chances of controlling your company’s reputation online. The reason these two things go well together is that data shows you how people react to what you’re doing. You can then adjust and refine your approach according to what the data tells you will steer customer opinion in the right direction.
Your social media presence also helps determine your online reputation. Regular, enjoyable posts will help mark your company as reputable. A strong digital presence will result in more availability to people in the research phase of their buying process, increased access to directly engage with customers and show the personality of your business, and the ability to view and control the way you’re seen online. Many sites allow people to offer recommendations or leave reviews too.
Tools to Gather Data
If you haven’t already started to utilize the information on social media sites, consider using a software tool to help you get what you need. Many tools are designed to collect information, improve your customer-facing forms, or better understand and visualize trends on different social media sites. You don’t have to commit to just one either — some of them offer such varied services that it makes sense to use one to complement another.
The right software should be easy for you to use, offer the features you need, and be secure enough that customers can trust you with their data.
This tool lets you use various types of online forms, including polls, social media surveys, feedback forms, and internal reports. For example, 123FormBuilder would enable you to efficiently create a survey for your followers on Facebook so that you could get quick and direct feedback from the people who patronize your company. The software is secure so that it can handle sensitive data and has a variety of templates to fit every occasion.
Klout is designed to help you handle social media, engage with your followers, and figure out how well you’re managing your social media presence. It can help you figure out what posts to make and when to make them. You can use it to track your posts and the level of engagement that your followers have with your company. It’s a way to create an impact online and make sure you’re getting the most out of your social media accounts.
Cyfe is an all-in-one business dashboard that lets you monitor a lot of different metrics at once. For example, you can check your social media sites, website analytics, marketing and sales, and your support activity from the same place. Cyfe has many widgets that are ready to help you connect to sites like Google AdWords, Moz, Salesforce, and more. You can use them to quickly connect your online accounts into one easy-to-use dashboard.
One of the most important keys to engaging with your customers is making regular posts — but you might find that more difficult than you think when you’re already working on other business-related tasks. Buffer lets you sit down, manage your social media for the week, and then turn to other tasks. It makes scheduled posts for you while you’re preoccupied with additional tasks. It’s a great way to make sure you stay engaged with your audience even when you’re not able to directly monitor your social media.
One type of data you can gather from social media is who will be most interested in your product or service. Socedo can help you identify people most likely to become customers and then show you how to engage them. Since finding customers through social media is one of the most difficult things to master, it’s a valuable tool. It’s cloud-based and helps companies engage multiple people at the same time to try to encourage them to interact.
Leveraging your social media accounts to gather data and improve customer relations is an essential skill for any business. Having a tight control of your social profiles will also help you manage your online reputation.
Make social media management easier for yourself. Use software to help schedule posts, get feedback, and find new people to engage with.
For more social media tips, check out top Keynote Speaker!