How Artificial Intelligence Will Fuel Your Content Strategy in 2018
The bygone era of technology has showcased rapid advancements in Artificial Intelligence (AI); the origin of which dates back to the Turing test developed by Alan Turing in 1950. The test required a human evaluator to judge and distinguish between a human and a machine with reference to his conversations with them; all participants separated from each other. It’s obvious that the center of focus was on the machine’s Natural Language Processing (NLP) power. This indeed was a remarkable beginning – in AI – that raised a few eyebrows; as their thoughts narrowed down to a single question put forth by Turing – “Can machines think?”
Thanks, genius. Even today, as we step into 2018, this basic test is widely referred to, and applied – in some way or the other – across diverse industries worldwide; to build AI-driven innovations. This involves leveraging advanced processes such as Machine Learning (ML), Deep Learning, NLP, and Image Recognition. And, the impacts are far-reaching.
For instance, as most of today’s businesses thrive on the Internet, content marketing has become a rapidly evolving area where they are widely focused on attracting customers. Using this smart approach, they are now able to learn user intents across multiple channels, over various contexts. It helps them make the best use of online content and ad spaces to sell their products—significantly influencing the business outcome.
The possibilities are endless, but change is inevitable. It’s evident that the rules of content marketing are also constantly changing—new methodologies are being applied, and no wonder the competition is skyrocketing.
So the question is — How can your business break away from the herd? How will AI help reinvent your content strategy? Let’s find out.
AI-powered Solutions Can Smartly Recommend Your Content to Target Users
This is perhaps the most crucial step that can help build the reputation of your business, and attract users. There are numerous SaaS solutions available in the marketplace that can deliver your content and article recommendations to specific users on various publishers’ websites. Working behind the scenes is the AI-powered recommendation engine that analyzes contextual information about website visitors and their preferences. With this information, you can drive more clicks, views, and shares from users.
Automated Content Creation
Although automated content creation mechanisms or Natural Language Generation (NLG) systems have been here for a while—widely used in sports stories, the algorithm used is yet to be developed into something that can generate complex content within a few seconds. However, marketers can use them to create simpler content and save time for other business-critical tasks.
Chatbots to Amplify Customer Experience As Well As Content Promotion
“Chatbots” is the new buzzword in the world of AI; embedded with the ability to mimic and initiate meaningful conversations with users. This also involves answering their queries and requests in real-time; streamlining the customer support process. Apart from that, they can also be used to send promotional content based on the users’ intent and interests. All in all, they are incredibly smart and can pass the Turing test with few or no difficulty at all.
Use AI Driven Tools that Can Help You Gain Deeper Insights
Numerous tools exist in the marketplace that can combine large volumes of data and apply machine learning to extract patterns from your marketing data; then effectively portray meaningful insights. This helps you know which of your ad campaigns and actions work and which don’t.
Predictive Intelligence to Categorize Users and Deliver Personalized Content
Predictive intelligence can effectively make you understand your audience better. Accordingly, you will be able to personalize and offer content that best aligns with their needs and interests. It also bolsters lead scoring to a great extent—a methodology used to identify your prospects’ position in the buyer’s journey. This also helps you prioritize your content, and send them to target customers. Innovative as it may seem, Predictive Intelligence can steer your business towards higher productivity in no time.
With technologies like the Google Assistant and Amazon’s Alexa, the future of AI looks quite promising. Content marketing is also expected to take a step forward—moving from text to images and videos as the default medium of interaction. User experience and business decision-making will be far more advanced and agile than what it is at the moment.