Marketers are always looking for ways to improve their performance on different social platforms. Content formats are evolving and new features offered by social media platforms are creating better opportunities for users. Once such facility introduced by Instagram is creating high waves these days for both customers and marketers. To hook its 800 million current active users, the social network platform recently announced yet another update which is an absolute knock-knock craze. This new update “Request to join a friend’s live video” could work well with all those who would love to connect in real-time with friends, with their consent, and enhance their experience. This new update definitely does not call forth yawns! It surely is ready to edify all Instagram users.
Join/Invite a Live Broadcast
This works in a dual way;
- You can request to join a live video with your friend
- You can invite a friend to join your live broadcast
If you find one of your friends live on Instagram, and you wish to join the live stream, all you have to do is tap the “request” button to send a request. Your friend will be notified instantly. Upon acceptance, you will receive a notice to join the live video as if you are very much there live. Keep in mind, you can join someone’s video only if you viewing a live video.
What happens when your friend accepts your request?
You can see the screen split into two. Understand, your friend who is hosting the video and has the choice to accept or decline your request. Your friend can accept your request by clicking “Go Live with ….” or remove your request by tapping ‘X’ at the top right corner of the split screen anytime.
Similarly, you can conveniently invite someone to join your live video.
To begin with, swipe anywhere in the Feed and tap live. You are now ready to start Live Video. Now, to invite someone to join your video, you just need to tap on the name of anyone viewing your video and invite them to join. Once they are ready, you can go live with them.
Marketers Can Now “Live Boost” upon Acceptance
The year 2017 is coming to an end with nearly 2.8 billion active social media users. The horizon is constantly increasing and welcoming new possibilities for both individuals and brands. Instagram is one of the fastest growing social media platforms today. Instagram has been working diligently to always cherish its users, right from the day of its launch. The platform’s algorithm revolves around user engagement. This, along with the revolutionary innovations like AI, is promising to deliver better experiences tailored to the needs of the users. Introduction of live streaming has been a boom to all users. Nearly 80% of the consumer internet traffic is derived from videos.
Instagram introduced Live Video back in November 2016. Since then, its users have been making good use of the feature. In August 2017, Instagram tested Go Live with a Friend feature with a small percentage of its user community, upon gaining positive response; the social network platform rolled out the feature globally in October. Now, this latest update on Requesting to join a friend’s live video is more fun to go live.
Marketers can leverage the wide reach and connectivity through this “Request to join a live video” facility from Instagram.
It enables targeting accepted audience.
“Time spent on videos by users on Instagram is up over 80 percent year over year,” said the company, as mentioned in Forbes.
Connecting and nurturing your relationship through live video works like a wonder for marketers these days. It is a powerful game changer to capture and bond with users in a casual and fun way. Marketers can now easily host a video, invite users to join them live and even let them pin a comment. It has a strong allure.
The global video streaming software market size is predicted to boom from USD 3.25 Billion in 2017 to USD 7.50 Billion by 2022.
Video proves your authenticity. Authenticity, spontaneity, and transparency are critical to making decisions and for nearly 90% of customers, authenticity matters.
For marketers, developing a brand becomes much easier with this new facility from Instagram. It is now easy to add a guest while you are hosting a video. Sharing in real space will help you understand your guest better. So, go ahead and get people to join your live broadcast. You too can join someone’s video.
The facility is made available for iOS and Android users who have installed Instagram version 24.