6 Inventive Ideas to Improve Event Ticket Sales
Selling event tickets can be a very tiring and time-consuming process. And not only that, but you have to strive to sell all of the event tickets. Reputable companies who organize and promote events never feel the hardship of companies who do average work. Selling tickets is not just about event marketing, but understanding your audience and the sales process behind it.
Below are a collective number of innovative ideas which can help to improve your sales:
Beginning early means selling tickets way in advance. If you scheduled a particular day to begin the sale, then put aside a week or two before that for early bird specials. Try announcing two separate dates when the tickets will be going on sale. The first date can be for the early bird special, making it exclusive for subscribers and member customers; you can also add a discount to the early bid special sale. The second date is when the tickets are officially available for everybody at retail price.
Make the ticket sales competitive among customers
You can create competition to promote your event and also boost your ticket sales. Do this by offering prizes to the attendees who successfully provide the most referrals. These kind of ideas can be beneficial when used with social media. Social platforms can increase the ticket sales and also generate awareness for your event to a much larger audience.
Promote the location of the event
If your event is targeting audiences from other cities, states, or countries, then provide trivia questions about the event location so attendees will want to participate, thus boosting ticket sales. Make sure to utilize landmarks, shopping avenues, or even clubs as well around the event location to help boost sales. You can promote these locations by telling your audience to take a selfie by the sign and to use an event hashtag. These locations will draw attention and make customers want to buy event tickets.
You can sell the next event’s ticket during the current event
If you host events on a regular basis, then make use of your current event to promote an upcoming event by beginning to sell tickets around the same time. You need to announce the new event before the current event comes to a close and offer discounts for these next event tickets; a discount rewarded for purchases made in advance. You can also make it clear to attendees that the discount will be effective until the current event ends, urging purchases to transact quickly.
Be creative with the event name
A simple creative idea can make a huge difference. You can make use of a creative name for your event which will catch more eyeballs than a boring long, complicated name. Strong branding is essential to selling more event tickets. A well-designed logo, brand and an eye-grasping event name can do wonders for the event by making it easier for the attendees to find in search results and also easier to memorize in general.
Use Facebook’s ‘Call To Action’
A Facebook ‘Call to Action’ increases ticket sales as well. You can insert a “Call To Action” button on your Facebook page where you can efficiently manage it and draw fans directly to your event ticket ordering page.
We hope you enjoyed the above post in cooperation with Socialnomics!