4 Social Media Tips Your Business Needs to Survive In a Competitive Market
When trying to secure a position for your business in a really competitive market, even the smallest decisions and tiniest mistakes can cause a lot of ripples. That’s how tough it is out there in this day and age, but it certainly isn’t impossible. Today, we have state of the art technology at our disposal to make work life easier, and one such technological innovation which can help go that extra distance in a cutthroat corporate environment is social media. But like every other thing, social media also has a flip side, a side that potentially causes you to lose business instead of gaining it. And that’s why we have gathered some tips to help you navigate the social media terrain easily and effectively, so that you can grow your business and become a successful entrepreneur. So without further ado, let’s get into the gist of the matter.
Engage with potential customers
Your social media profiles, such as Facebook, Twitter, or Instagram are your playground when it comes to gathering more followers and potentially more customers. So it makes sense if you want to engage in productive conversations with them to convince them that you are a genuine business with a proper work ethic. To do this, you should post frequently via your social media accounts and try to get these people talking about you and your brand. But the most important thing here is not to overdo it. Generally, the best practice to follow is the one in seven rule, which means you post 7 threads, and out of those 7 threads, only one should be promotional. The key is to produce relevant content people can relate to so they’ll talk about your business through word of mouth.
Introduce rewards and discounts
Social media is pervasive in the modern world. Introduce rewards or discounts to gain those loyal customers. For instance, if you are a restaurant owner, you can introduce a significant concession, a complimentary drink, or even something as little as a social media shoutout to make your customers feel special. Not only is this a good way to build a rapport, but it can help retain customers by getting to know them on a personal level. Remember, customer loyalty is a great asset in setting your business apart from the rest.
Using your social media accounts effectively is the key to success in today’s business world, and that’s why you see almost every good organization using them. From government agencies like FBI or NASA, to private entities like Wendy’s and McDonald’s, everybody is using social media to gain advantage. The secret to success in such situations is to produce engaging and productive content. Asking questions is a good step forward; questions about your service, questions about what do they think you should add to your business, or even something as unrelated as their favorite quarterback. Every question builds a connection with the customer.
Implement social media customer care
Social media customer care support is the latest trend that has taken over the entire market. Previously, customers had to wait in virtual queues for customer support, but that has essentially been eliminated with the help of social media. Customers can now tag your social media page or use messenger to get their questions answered.