Five Online Marketing Techniques
Looking for an effective online marketing technique to jumpstart or grow your business? Online success for anyone is always related to the amount of traffic they can attract to their site. Whether your business is new or established, the more traffic, the better.
Here are 5 low-cost traffic generation techniques used with great effectiveness on the internet that should keep your business on the runway.
1. Launch a Blog
Start a blog with a theme based on the type of business you are promoting. Through proper use of keywords, you should be able to attract a significant amount of targeted traffic to your site.
Additionally, in order for your blog to be an effective source of traffic generation, you need to post to it frequently. With each new post comes fresh content and this is what attracts search engines. The more they visit your blog, the higher your site ranks in search results. You are now developing ‘long-term’ organic traffic for your business.
By placing the blog on the same server as your website, you’ll increase the search engine ranking of that website.
2. Article Directories
By writing articles and submitting them to article directories, you can create a low slur of traffic to your site. The key is to be sure your article contains useful information and links to your site in the article resource box. Never directly promote anything in your article, but instead focus on dispensing tips, instructions, and/or information to readers.
Your articles can also be used by other sites on the Internet but they must keep your resource box intact. This now exposes your articles (with the link back to your site) to any visitor of that particular site creating another avenue of free traffic for you.
3. Press Releases Techniques for Search Engine Ranking
By submitting articles to press release sites, you’ll be able to increase exposure. Your website also gets a boost in the search engine rankings. SEO benefits are gained in a similar fashion as they are with article directories. These high ranking PR sites and article directories help to ‘pull’ up your search engine ranking now that they have links back to your site.
4. Forums for Relationships
The use of and participating in forums is encouraged for many reasons. First, you build relationships with others who have similar interests which may result in a business venture with them later down the road. Secondly, you’ll want to stay on top of what’s going on in your niche.
Lastly, by participating in forum discussions, you’ll want to include a link back to your site in your signature file. Anybody interested in your past or present participation or comments may elect to visit your site to see what you’re involved in.
Always be sure your comments are meaningful and constructive. If people identify you as a ‘spammer’ whose motivation is solely to siphon traffic back to their site, you will be ignored and tagged with a bad reputation.
5) Audience Engagement through Social Activities
With the availability of many social networking sites online, comes an excellent opportunity to generate traffic to your website.
An advantage is the ability to develop stranger bonds through casual sharing of personal interest. These bonds naturally lead to greater trust and loyalty, making your marketing efforts all the more effective.
However, much like forums, only get involved in discussions and leave comments when you can do so in a meaningful and helpful way.
These online marketing techniques we’ve discussed are both cost-free and extremely powerful. Wouldn’t you like to boost your business without deflating your pocket?
