How a Digital Marketing Agency Can Revolutionize Your Online Business
Are you struggling to leverage the growing number of Internet users for your business? You are not alone because even with the advances in online marketing, vicious competition in the industry still requires you to keep reinventing yourself. The most successful brands online are not always the most established, and startups can even be innovative and flexible. If you are finding it hard to penetrate your target market, it is time to rethink your marketing approach. You need to embrace the best digital marketing techniques in order to stay ahead of the competition. However, this is easier said than done, especially for small businesses and startups without enough resources. This is where the services of an established digital marketing agency come in handy.
If your business is already online, then appreciate the power of this platform. Already, the International Telecommunications Union (ITU) says there are over 3.7 billion Internet users. If you want to boost your company’s bottom-line, you must have a solid online marketing strategy to reach this wide market. A report by TechCrunch on the other hand shows that 79% of Americans shop online. In fact, 15% of Americans shop online on a weekly basis and these numbers should inspire you to rethink your marketing strategy.
If you don’t have a digital marketing strategy in place, your business faces a bleak future. Considering that 96% of Americans have shopped online and 51% prefer this platform, you have an opportunity to grow your business by targeting this growing customer base.
Leveraging the Expertise of a Digital Marketing Agency
Truth be told, it is difficult for small businesses to initiate a full-fledged online marketing campaign and run it to its fruition. Such a project requires a lot of time and resources and you don’t have these in abundance.
Hiring an experienced digital marketing agency can go a long way in helping you leverage opportunities in the online market. As a business owner, outsourcing online marketing services injects a new perspective in the campaign.
If you are still wondering whether hiring a digital marketing agency is worth the cost, consider the following valuable services that these experts will provide your business with:
1) Search Engine Optimization (SEO)
Search engine optimization (SEO) still remains the most important component of online marketing. This still remains the strongest digital marketing tool. A study published on Search Engine Land shows that over 70% of all links search users click on are organic. In fact, 70-80% of users ignore paid ads, making SEO a crucial service. The idea here is to boost your site’s ranking on search engine result pages (SERPs). Research shows that 75% of Internet users don’t bother to scroll past the 1st page of SERPs. The goal of an SEO campaign is to increase your website’s ranking in order to draw more traffic and in turn boost conversion rates.
2) Pay-per-click (PPC)
This is a model of digital marketing where an advertiser pays to have their advert displayed highly on search. This is one of the toughest Internet marketing techniques and while it offers high returns, it should only be done when you have the right advice from a digital marketing agency. A Google-certified agency provides reliable services and is guided by a professional code of ethics. This means they don’t use any underhand techniques.
3) Social Media Marketing
Millions of Internet users are now living on social media networks. Facebook boasts 2 billion Internet users while Instagram, Twitter, WhatsApp, LinkedIN, SnapChat, and Goolgle+ have millions of faithful users. These numbers have revolutionized social media sites into powerful business marketing tools.
If you have not yet integrated social media into your marketing campaign, you are losing out big time. This is where an experienced digital marketing firm comes in handy. These experts understand the best social media network that suits your business needs.
4) Public Relations
This is the age of digital information, where people across the globe can share information instantly. If anything wrong happens, you can bet this information will be on social media within seconds. A digital marketing agency helps with exposure when you have something good to say. In case things are not going well, the same agency will work with you to devise a reputation management strategy. The idea is to get your business known and to correct any poor impression about your brand.
5) Content Marketing
According to a MarketingSherpa survey, content marketing leads to a 40% increase in revenue. If you are struggling to get your online business off the ground, there is no better strategy to use than content marketing. In essence, you have the best marketing ingredients all wrapped into one. Content marketing ensures you have a great mix of content on your social media networks, press releases and blog.
This strategy entails reaching out to your target market through relevant and helpful content. Your marketing agency will help both in preparation of this content, publishing and distribution where need be.
6) Website Design
The web design industry is changing fast and with it comes new designs that will put your business in a more advantageous position. You need an appropriate design that is easy to maneuver and which will help achieve your business goals. Among the trending web design technologies today are responsive web and AMP and your digital marketing agency will help you achieve these objectives. It is important to harness the power of mobile by building a website that is easily accessible across all devices.
There is much more that a digital marketing agency can help you with including lead generation, conversion marketing, Google Ads, email marketing, and video marketing among others. All these services are aimed at revolutionizing your online business and helping you stay ahead of the competition. You will also receive technical support in the course of the online marketing campaign to facilitate excellent user experience (UX).