4 Golden Rules for Dominating Google Searches in 2017
In recent years, Google has made various adjustments to its ranking factors. Through Google algorithm updates, this search engine has made it more and more challenging for businesses to grace the first pages of search engine results. Many websites have found themselves on the wrong side of such updates. Yours might have been affected before.
However, that does not mean you have to be on the losing end every time. You can make SEO work for you. Before that however, you need to understand certain fundamental aspects of SEO. You must appreciate that it is a slow and steady process. The secret to SEO success revolves around trust. You must get Google to trust your site. How exactly are you going to achieve this?
1) Focus on Indexed Age
It is fair to note that Google takes consideration of the indexed age of your web content and that of the website. A site with indexed age has a competitive edge over a new site. Just in case you were forgetting, indexed age actually implies the date Google discovered your domain and not when the webpage was registered. However much one might not want to admit it, age comes before glamour as far as search engine optimisation is concerned.
To benefit from this, ensure that all your content, including the new content, is indexed properly. Yet again, there should be consistency in your activities including uploading of new content. Google focuses on analysing and assessing all the information related to your site. To earn Google’s trust, ensure consistency in your website activities.
2) Establish strong authority profile
Your website should indicate healthy link profile. Essentially, your site should have quality links coming from quality sites. Most importantly, the quality of the content under consideration should be top-notch. This means you need to get quality links from reputable sites, especially those related to your business. Google also considers IP-diverse links. Your links should not be coming from only one source, even if they are of high quality. A strong link profile will work for you even better in cases where the rate of creation of quality links is higher.
3) Good content will always sell
Clients come to your site to check for certain things. Whether it is a service or a product, there is need to focus on the quality of content on the website. Google aims to deliver relevant and good content to its users. Upon the launch of Panda Algorithm, Google’s main aim was to enhance quality by locating sites with poor user experiences. In the next couple of years, we will see ranking factors focusing more on quality.
If the content on your site is not of good quality, its search engine rankings will follow automatically. You can always learn how to generate quality content from Grant McArthur site and other relevant sources.
When it comes to content generation, don’t just focus on adding a fresh content to your pages occasionally. Instead, aim at doing it right not just once or twice but every time. That doesn’t suggest you should only post quality content once every month. It is important to include a workable schedule in your SEO strategy. Analyse what your competitors are doing in terms of consistency then create a plan on how often you will be producing various contents.
Perfect content isn’t just about quality, size also matters. Over the years, Google has been trying to fight what has come to be known as thin content. You don’t expect your site to dominate front pages of search results if the best you can do is to deliver periodical 500 word articles. How will you stand a chance against your rival generating quality, lengthy contents?
4) Time to step up the mobile game
In the past years, search engines have worked tirelessly to ensure sites are tailored to the needs of mobile device users. If your website isn’t responsive, you are on the verge of pulling the trigger where it is going to hurt most. More than 60% of searches are from mobile devices. That explains why Google recently launched Accelerated Mobile Pages project. What this means is that posts need to adhere to AMP specifications. The least you can do to benefit from this is to make your website highly responsive across various platforms including mobile phones, tablets, and even desktops. By so doing, you will be conforming to Google’s wishes, thereby paving way for a brighter future as far as SEO is concerned.
What does it take to grace the first pages of search engine results? You probably have your answers by now. However, it is worth noting that not everything might have been highlighted here. It is therefore important to keep learning and finding more ways of dominating Google searches.