Deciding on a SEO company is not always easy. Just look at how many are in the market! Not all companies have the professional experience and the resources needed to help you achieve your SEO goals. When deciding on the company to work with, you have to be hyper-vigilant. There is a lot of conflicting information when it comes to choosing an SEO company. It is your duty to weed through this information and base your choice on facts rather than hearsay.
Using Google as a Filter
The most common mistake most people make is using Google to find the best service provider. They literally Google ‘the best SEO company’ and hope for the best. This is the worst mistake you can make. One thing you should understand is that most of the results you get through this method are advertisements and are often biased.
The important point you should understand is that the companies that are in high demand and actually deliver results don’t necessarily need to rank on Google. They thrive on referrals. Most of the companies that rank high on Google are those without clients and they are therefore looking for more clients.
Trusting the Top SEO List
In the search for a service provider, most people will use such keywords as ‘best SEO companies’, ‘best SEOs’ or ‘best SEO consultants’. The problem with this approach is that there are websites that have been built to rank for these terms. This means the results you end up getting will not be reliable. You will find yourself on websites that don’t say anything about SEO plans
Thinking There is a Secret Sauce
The third mistake you need to avoid is falling for the sales pitch. SEO companies will say virtually anything to win the trust of new customers. Some will even lie. You have to understand that when it comes to SEO, there is no secret sauce. Don’t just listen to how good the service provider is but rather, how they will ensure that you achieve your goals.
Avoiding these three mistakes will definitely help you get started on the right track. Once you have done that, you need to use the following tips when searching around for the right SEO company to work with.
1. Set Your Goals
To be able to find the company that works best for you, it is imperative that you first identify your objectives. What do you want to achieve at the end of it all? The answer to this question is what will help you know which services to look for in a service provider. Some of the goals when it comes to SEO include:
- Getting traffic from a specific group
- Boosting revenue
- Boosting signups or downloads
- Improving the sentiment of the brand
Your goals need to be specific. Don’t just say that you want more traffic or that you are interested in ranking alone. These are not good goals and they will keep you from achieving what you really want.
2. Focus on recommendations
Now that you know what you want, it is time to consider the companies that can help you achieve that. It is important that you avoid the mistakes that were discussed earlier. In the search for the right service provider, focus more on recommendations. You should seek advice from companies that have used SEO services. The best thing about this option is that you will leverage on experience rather than presumptions or hearsay.
Even so, you should never just listen to the recommendations alone. Take some time to assess the work done. Look at how well the website of your respondent is doing and determine whether the work done is what you are looking for. You must also ask questions about the overall experience of the respondent in relation to the working relationship with the service provider.
3. Consider Company Size
Just because one company worked for your friend does not mean it will work for you too. You definitely have unique needs that differ from those of your friend. That is why you have to be more precise when choosing a company to work with. One thing you have to consider is the size of the service provider.
A great SEO company should be big enough to take on your company and should include different price points for different business sizes. The company should have the resources to optimize websites with pages from 1 to over 1000.
4. Look at their strategy
The strategy used by the company should also be analyzed. When it comes to page ranking, the ideal company should specifically address ways of improving the page rank and search engine positioning. This should include detailed site analysis. You should understand the different strategies that will be used to help you achieve your goals.
5. Cost of Service Matters
The cost of service should never be ignored. This will often be what will determine whether you will work with the company or not. The ideal company needs to be competitive in terms of pricing. You need to compare the value of their service with the price you will pay. The prices have to be reasonable. This simply means they should neither be too cheap nor too expensive.
These are just some of the important things you will have to do when searching for the right company to work with. Make sure that the team you hire matches your needs. You can visit http://www.rankingbyseo.com/ to take a look at some of the things a good SEO company should be able to do for you. Never bring a company on board until you are sure they will help you achieve what you really want.
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