6 surprising SEO trends from Google and the experts
SEO is the key to success for any website. Search Engine Optimisation or SEO is the process of improving the visibility of your website. A better rank on search engine searches will ensure better traffic on your website, improve its authority as well as your company’s brand value. For a better SEO, here are some excellent trends to look out for.
ON PAGE SEO
As the name suggests, these are some SEO building activities which happen on your website, that can help you improve your SEO. These are internal procedures within the website which are taken care during the web designing process.
It is often the most neglected, and yet, an extremely crucial part that must not be missed. Every page of your website should be updated with appropriate and unique meta titles and meta descriptions which gives a viewer a precise idea about the segment they are about to view. Since this is the part that shows up on the search, make sure it is accurate and concise. As a general ground rule, keep the title under 70 characters and the description within 160.
Link building is the process where you include on your website external links to genuine and authentic websites which have a high authority on search rankings. It is important to ensure that the external links you are proving on your website will guide the user to the correct and precise location as intended by you and not merely a general link of a website at large. You can also include internal links which is the process of adding the link to a relevant content from your website. This link will redirect your visitors to a content on your own website which is related to the content they are currently viewing.
Optimisation is the key when it comes to including images on your website. Large high quality images indeed look great, but unless your work deals with images only, like in some form of photography or display, it is wise to optimise the size of the image to help your page load faster. Reduce the dimensions of your photo to an optimum size so that it is neither too big to slow down the loading, nor too small to end up blurry on your website.
If you’re planning on launching a website for your business, be sure to follow along with SEO checklist to help ensure your site ends up ranking in those lucrative top 4 organic search result positions!
OFF PAGE SEO
These are steps you outside the content of your website take to improve the SEO of your website. These as designed to promote your website as a credible and useful space, thereby improving your authenticity. These are crucial for establishing your brand value and hence must be included in your SEO checklist immediately!
Google Business Page
Creating a Google business page for your business is an essential step towards improving your SEO. This establishes some sort of authenticity for your organisation or establishment, which, in turn, will give an excellent boost to your website rankings.
The power of social media is immense. It gives a massive push to the promotion of your brand, in the process ensuring a higher number of visitors to your website. Regular and updated social media profiles can go a long way in creating a community of loyal customers as well as obtaining new clients through social media visibility. Often the reviews of customers also convince visitors, converting them into clients.
It is the process where other websites link their content to your website. This improves your SEO by increasing your web visibility as well as providing your web space a dash of authenticity. It is important to ensure that the backlinks are from genuine websites only and not from blackhat sources. Using dishonest resources to provide backlink will immediately slash your search ratings as Google uses an extremely intelligent system of vigilance to weed out such malpractices.
Whether you are a start up or an older company making a foray into the world of the web, SEO is the key to establishing your identity.