Facebook Marketing Tips for Small Business Owners
Small business owners are constantly faced with the challenge of creating their own niche in a usually already overcrowded market. With new start-ups sprouting each day and the old players tenaciously protecting their brands, a new entrepreneur can only survive by going the extra mile. This means that their marketing skills have to be above-par and profitable too.
In recent years, the traditional forms of marketing have given way to more result-oriented methods such as the use of customized products and most especially, social media. Social media is indispensable in this age and time and Facebook is at the forefront of it.
With a whopping 1.23 Billion registered users, Facebook is more than just a platform for sharing cat videos. Practicing the right strategies in Facebook marketing will give your business a major lead. This is through creating an online presence that if well harnessed will convert to numerous customers for your products. Here’s how to go about it:
Target a specific audience
Not all the billion users on Facebook are interested in your delicious Burritos. To optimize your customer-base you have to run down to the nitty-gritty of your followers. This is by studying their user profiles. Use basic demographics such as age, gender, workplace, education and relationship status to understand whether your product will be suitable to them or not. After doing so you can customize your ads to specific demographics for optimal returns.
Post quality content
Whether it’s a Facebook page, group or advert, good content is crucial. Keep in mind that content curation is what results in engagement- what you are after. Ensure that you communicate the personality of your business articulately, giving thorough details on location, contacts and such other info. While talking about your products do not be so hard on selling but rather interact with your fans. Give useful information about your business and add some icing on the cake by giving links to related articles, links to your blog posts or good-quality videos on the subject.
Make it personal and engaging
You’re a human being first before you’re a business owner; so are your followers on social media. Avoid a lot of technical jargon and company lingo when talking to your Facebook fans. Remember that Facebook is a fun social chat zone and not a boardroom. Keep it social.
Another aspect of engaging with your fans is to respond to their inquiries and comments as soon as possible. Nothing drives a potential buyer away like poor customer care service. Often ask your fans questions about their satisfaction levels and what can be improved, to keep you on track.
Know your statistics and use them
Facebook offers several analytical tools to help you study the insights of your business. By learning the trends and demographics of your network, you’ll be better placed to tailor future status posts, links and visual content to suit your fan-base. Don’t run away from the math.
Facebook marketing is evolving with every year and you have to stay in the loop to keep up with your competitors. It’s a challenge worth taking.