4 Impeccable Ways to Promote Your Games on Social Media
The smartphone app marketplace has been increasingly getting loaded with both iOS and Android platforms. This implies that it is also becoming increasingly difficult for businesses to integrate the wow-factor that lets them stand apart from the crowd. With nearly 2,800,000 apps to choose from Play Store alone, every aspect of your game app should be really intriguing. You might be thinking of paid advertising. But even though you use paid advertising to drive more traffic and demand for your app, once users find out what’s wrong in that app, they going to return, ever. In addition, reaching out to mass via CPC (Cost per click), CPM (Cost per thousand), or even CPI (Cost per thousand Impressions).
However, the good news is that businesses no more have to solely rely upon in-app advertising or any other related smartphone advertising to create customers and drive traffic to their apps. Because it is time to promote your mobile game app on social media- Yes, you read it right. Promoting your app not only creates a good interest in customers to know more about your app but also help you sell more at end of the day.
1. Begin the Promotion With Powerful Trailer
Trailers are not limited to movies or TV shows. It can create for any type of video format. Releasing a trailer of your game app sort of creates a curiosity in people and would want to know more about. Questions like What does the game is about? Single player or multi? What genre is it? Etc.
Thinking what should your trailer have? Well, a good trailer should have powerful with all excitement and enthusiasm. Have a call-to-action button that makes your audience couldn’t help but click on it.
Now is the fun part. Upload the video on every single social media networking platform like Facebook, Instagram, YouTube, etc. and outreach social media influencers to share with their network.
When comes to paid advertising, it is effective to some extent. You can try Facebook, YouTube, Instagram, and Twitter. But always start with the small budget first and measure your results. Then analyze what worked and what not.
2. Content Marketing Never Gets Old
You already must have read and listened a thousand times before but yes, it is true. Content marketing is indeed an effective way to reach out your target audience to promote your game app. Share videos, trailers, screenshots, game characters, etc. all across social media platforms.
Ask your friends in the network to do the same. Insert a good yet creative call-to-action button that prompts users to click.
3. Consistent Social Media Marketing
Once you have begun the race, don’t stop or slow down. In gives a negative perception about your game app. You did a great job and built a good fan base. Now work consistently on social media marketing to maintain that fan base. Share, engage, and reengage with your customers on a regular basis. Do not let them think you any more exist. Else they will have found some other app that engages them.
Today’s social media is more dependent on reviews. As per the technology websites, users depend intensely upon the reviews of others. If they see a large number of positive app reviews, they will probably see your game as one that is worth downloading.
Also, do not repeat your content. Try for a fresh one. Always share content that is related to your app.
4. Adopt One-Click Method
Nobody wants to dive into the pool of ads so keep it simple. Games are widely available online wing comes under customer-experience so the harder you make it the fewer conversion means users don’t have to visit your store to get them. So ensure you make it available for them in an easy way. Let them download it in just one-click. Everything’s you will witness.
Not just mobile apps, in fact, the market for the mobile game app is extremely competitive. So you need to take every single step with keeping your customers in mind. Follow the above-mentioned 4 steps and take your mobile game app into the social media world and experience the digital wonders.