How to Write SEO-friendly Content in 2017
The rules of creating SEO-friendly content change at the velocity of sound. Tricks that were popular several years ago have changed. It goes to show that if your overarching aim is to make your blog or portal popular, you need to track the latest search algorithms and search engine rankings. The prime objective of this review is to help you study up on content creation strategies that will be well regarded in 2017.
If you wish for your site or blog to be the best one, high-quality content is your overriding priority. So, how do you produce content of an excellent quality? What are the rules to obey? Let’s analyze this issue in greater detail. Below, we outline several tips that will definitely allow you to forget about mediocre content. You’ll see how to create interesting articles and enhance your brand promotion.
Blog Articles Should Be Long
If you are trying to make your blog popular, don’t forget about the overarching goal – to turn visitors into customers. Try to expand the length of your blog articles up to 1,500 words. This advice will definitely help you get maximum traffic. In current times, the chances that long-form content will be linked from other website are higher. Besides, such articles lend credibility to the promoting brand.
Share your articles on social networking sites. Substantially, all prospective customers are users of social media channels. So, incorporate social share buttons under each piece of content.
Research the Theme of Your Article
Before you start working on an amazing article, spend some time researching the theme. Always take information from reliable resources and before you add data to your article, recheck the source. Attract more clients to your brand and increase followers. You need to be confident that the information added in your articles is valid.
Develop Your Keyword Strategy
Bear in mind that all rules that were applied before can’t be used now. You can’t use one single search item. Instead, apply the rule of topical search – search for information using not only a primary keyword but related synonyms as well. In the upcoming year, Google will continue using the semantic search engine. It goes to show that all smart marketers should focus on themes, not on separate keywords. Find all related keywords and insert them in your article. On top of that, don’t forget to use conversational language as well.
To develop a working keyword strategy, research content themes. Choose a topic and create a list of all specific keywords. After that, you may use different tools that will help generate keyword data. These are:
• Google Adverts Keyword Planner
• Google Suggest
Now, subdivide the keywords into the following categories: tail or head. Head keywords are generic notions that can’t give you high ratings. Tail keywords are used not so often but they are more specific and they will entice more visitors to your site.
Link to Your Sources
This is a rule of internet etiquette. When you use information published on other websites, don’t forget to hyperlink back to this portal. Even if you presume that it will influence your web traffic, citing resources is necessary. To avoid the impact on web traffic, you can use the feature “open link in another window.” Citing your resources will definitely help you get backlinks.
Make your Content More Exciting
Always try to use exciting and bright verbs in your web writing. For instance, you may use the verb “killing expenses” instead of “cutting expenses.” In doing so, you will make your article more attractive. Besides, try to reduce the use of passive voice to the minimum. When you use this construction, you make your sentences not so interesting and less exciting.
The Significance of Unique Content
If Google finds out that you publish plagiarized content, your webpage will never be ranked above the web pages of your competitors. For that reason, your content should be unique and written from scratch. In current times, there are lots of software products that allow you to monitor the uniqueness of an article. Some of them should be installed on your computer, some of them run online. For instance, services like plagiarism checkers will check whether your content is plagiarized or not. You will get the result of a check-up almost immediately.
Chop up Content
If you are working on a poem or a novel, it is your business when you start and end your paragraphs. Nevertheless, if your prime objective is to write for the web, you should adhere to some rules. Your paragraphs shouldn’t consist of more than 4-5 sentences. Otherwise, it influences the readability of your article.
Use Short and Clear Constructions
Your overarching aim is to attract readers to your portal. For that reason, try to express your thoughts clearly, avoiding long constructions and meaningless buzzwords.
Control Your Competitors
You are not the only author writing about about one particular theme. You definitely have competitors. Before you start picking necessary keywords, spy on your competitors’ sites. This is a fair opportunity to check what keywords your competitors use and follow their example.
We hope that our advice will help you create high-end content and increase the number of your followers or attract more customers to your product or brand. In the current year, you need to keep your mind on the creation of professional and useful content and a good result is guaranteed.