How to Take Advantage of Social Media Marketing and SEO to Increase Visitors to Your Website
The total number of websites on the internet as of 2016 is currently 1 billion, which is 1 with nine zeroes at the end. This means that there is a website for every 6 people on the face of the planet. And with a total number of 4.71 billion indexed websites on the internet, it is clear and feasible to assume that there is a webpage for each of the inhabitants of the planet Earth. Now with this staggering statistic in mind, the challenge lies in getting your website and by extension webpages to appear among the top 10 on the Search Engine Results Pages, SERPs, of major search engines such as Yahoo, Bing, and Google.
Having said that, you might be asking yourself a whole series of questions as to how it even is logically possible to get your website to rank among the top 100 results on SERPs, let alone the top 10 or the coveted number one spot. But do not despair as there is a method to it and we are going to explore some of the tried and tested methodologies of getting your website visible on the top SERPs and its attendant traffic and potential conversions for your business. The long and short of it is that with a little research, patience, and some DIY on your part, you can arrive at the stratosphere of rankings.
Top of the Rankings
The quickest and easiest way that you can get to the top of the rankings without having to invest a lot of money (but lots of time) is by organic Search Engine Optimization and SEO. This is the process of increasing the visibility of a website and its web pages in a search engine for unpaid (organic) results. It can be tailored to target the different types of searches that are on offer such as image search, local, video, academic, news, or industry-specific verticals. This is often achieved by putting emphasis on the originality of content, formatting, and the strategic use of relevant keywords.
Alternatively, you could call in the big guns to quickly put you ahead of the competition. Social Media Marketing is best left to the professionals who have the toolset and skills necessary to get you where you need to be within a short period of time, but of course, you will have to fork out some cash to receive this service. In the case of Social Media Marketing, you use social networking websites to drive traffic back to your website and as a consequence to your product offering. Also if you need any help with web design; you can simply visit our site – www.stgeorgewebdesign.com.
A Picture Is Worth A Thousand Words
Instagram is the social networking site of choice for sharing images and it is a veritable mecca for the smart digital marketer since images convert better than text. A forward-looking firm should consider placing informative, quirky images on this platform that informs potential customers of the service that you have on offer. With over 300 million active users on the portal, it is an opportunity that should not be missed by the firm that wants to stamp its presence on the internet.