The holidays could be the perfect time to attract more of your potential customers by leveraging on your marketing campaign. This season holds one of the busiest and most popular time of the year for most businesses. You will need to ensure that you have a planned holiday marketing strategy to increase your revenue and customer conversion.
Start by looking back on what you learned last year
If you had done a holiday marketing last year, re-trace your steps and see which part of your campaigns were successful and not. How about your competitors – what strategies did they use that were successful? You can start from that and get ideas on what you can do this year. Also, do not forget to check on your business’ past data and trends. That way, you’ll figure out what to use this year and what to lose.
Personalize your campaigns
Instead of creating ads meant for the general fans or followers, why not level it up and target specific people you can include as well? The key is to have your customers get involved with your campaign. For example, you can encourage your followers on social media to share their stories involving your brand. Your customers will more likely share this experience with their friends, so make sure that it is fun and engaging.
Plan ahead and get everything ready beforehand
When the holiday season kicks in, your day-to-day business operations will certainly increase as well. It is best if you have everything ready before the holiday craze sets in and you will be constantly busy. At least you will be assured that everything is ready and should unfortunate circumstances occur, all you need to do is make modifications. Have your inventories and additional staffs prepared, the marketing campaigns all done and ready to be launched, and so on.
Look festive and exude the holiday feel
For those that are doing promotions offline in physical stores or booths, you can heighten your customers’ experience by indulging in the holiday cheers. This means dressing up your shops to look and feel more of the season. Of course, you will need quality gears and display materials along with some decorations. You may also need some tents like the ones at MVP Visuals to provide your customers with a resting place after all the shopping. You can also consider getting festive and customized tablecloths that will suit your brand.
Touch the emotions of your consumers with your campaign
If you haven’t noticed, most of the holiday marketing campaigns that have gone viral are those that are highly emotional ones. An example of this are Coca-Cola ads that simply emphasize the importance of being with family this holiday season. You can promote that kind of story or incorporate some values, depending on what will suit your business, to get your customers feel the holiday spirit. This way, you’ll create a bond with your customers because it relates to them.